ENTERPRISE TECHNOLOGY
have an extensive range of future-ready solutions that incorporate Wi-Fi 6 and Mesh Technology in . As a networking solutions providers , our focus will be to educate the consumers about the right solutions that suit their varied requirements . People have started travelling for a longer-term and work vacations are becoming increasingly popular . Sooner than later , the pandemic will be behind us and people will resume travelling to prime locations . Industries like hospitality , cafes , food and beverage ( F & B ) and prime properties need to be upgraded with solutions to cater to high-density Wi-Fi demand . TP-Link ’ s Omada solution comes with easy and intelligent centralised management for access points , switches and gateways . Our Wi-Fi access points can meet the diversified and dynamic demands of the market . We are increasing our focus areas and have recently announced the launch of VIGI , our video surveillance brand . It is a strategic move to provide a one-stop solution to businesses . With VIGI , TP-Link is currently also introducing 10 new products that have been carefully designed to meet small and medium businesses ’ ( SMBs ) needs . Our aim with VIGI is to provide professionalgrade surveillance to small business owners
During these challenging times , our partners have been presented with considerable support and rewards for accomplishing verifiable TP-Link targets on a regular basis . at an affordable price point . These solutions have been explicitly designed to cater to the diverse and dynamic demands around security and privacy protection that are growing exponentially due to more people working and managing things remotely . This shift from workplaces to home offices has caused a consequential and considerable rise in the demand for better networking solutions , speeds and bandwidths . Owing to this , our digital engagements with our partners and customers have been on the rise and we have regularly conducted digital meetings with our partners throughout the lockdowns .
What has TP-Link been telling its channel partners to focus on during these challenging times ?
We have seen and know the demand for all our product lines – SOHO , SMB Omada and SMB VIGI Surveillance . The demand for our solutions is growing and we have been telling the same to our channel partners across the Middle East . At the same time , we are providing them with all the necessary support through webinars , training , marketing support and more . We believe that channel partners are the very drivers of TP-Link ’ s business , hence we are continually committed to our partners ’ long-term business growth and success . We have successfully driven business growth and market share year-on-year since we began our regional operations in the Middle East and leveraging strong partner relationships has been at the heart of it . Our partners know that they can accelerate their operations and enhance their profitability through our solid partner ecosystem . During these challenging times , our partners have been presented with considerable support and rewards for accomplishing verifiable TP- Link targets on a regular basis . These have proven to provide exceptional benchmarks for solid and sustained regional growth and reliable support to our channel partners in these times of crises .
TP-Link has been ramping up its channel activities and expanding its reach and product portfolio , especially in the SMB segment . Briefly outline your approach when signing new systems integrators in the Middle East .
TP-Link has expanded its portfolio and is investing heavily into evolving its resources . In accordance with that , we are seeking to partner with systems integrators that are currently not doing business with TP-Link and are willing to develop their business in the hospitality , education and corporate sectors . We will be providing tools and resources to the SI partners we enlist to make sure that they are trained , certified and enabled to implement our SMB offerings in the market . Their growth is vital to our growth and hence , always remains an area of focus for us . Channel partner training and certifications are the cornerstones upon which the recruitment drive has been developed . When we sign a new channel partner , anywhere across the Middle East , they are required to undergo mandatory training to get certified either as a TP- Link Network Associate ( TPNA ) or TP-Link Network Professional ( TPNP ).
Which countries are a key focus for TP-Link in 2021 in the Middle East ?
Our focus this year remains on the GCC countries in particular Bahrain , Kuwait , Oman , Qatar , Saudi Arabia and United Arab Emirates ( UAE ).
Given that some companies have adopted a hybrid working policy , how is TP-Link positioning itself to ensure that businesses in the region continue to utilise the broad product array within your stable that supports remote working ?
The biggest challenge that everyone faced in terms of making the switch to a hybrid working policy turned out to be one of our most significant business growth
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