The ‘ new normal ’ has forced a lot of channel organisations to re-evaluate their priorities and investments and focus on developing capabilities in technology areas like the cloud . with their customer needs , and this helps them to be more competitive in the market .
What are the latest trends you see emerging across the channel ?
The COVID-19 pandemic accelerated the Digital Transformation ambitions of organisations . This has opened a lot of opportunities for the channel , but at the same time many are struggling with cash flow challenges due to customers demanding better credit terms / longer payment cycles . Vendors have to be cognisant of this and work closely with the channel in supporting and helping them overcome these financial constraints .
The ‘ new normal ’ has forced a lot of channel organisations to re-evaluate their priorities and investments and focus on developing capabilities in technology areas like the cloud , for instance , that has become a customer imperative . We shall also see a lot of channel begin to offer professional services , which is a high margin business .
What is your management philosophy ?
I work with many different partners in a very diversified geography . Even though it is a B2B industry , people work with people , so relationship building is a fundamental part of my role , and I love this .
I like to be perceived as an approachable and trusted collaborator by my partners , supporting them whenever they need . In other words , my aim is to form a ‘ winning-team ’ with them through strong relationships and trust . I believe that sums up my management philosophy .
When you look back at your career what has been the most memorable achievement ?
Seeing the positive change in our channel ecosystem in terms of collaborating with Nutanix and creating value though our channel partners , I was recognised and awarded by our worldwide marketing team in August last year in the ‘ Get stuff done ’ category . I highly value this recognition , as it was earned after a year-long effort in building a co-operative channel ecosystem with our amazing team .
What made you think of a career in technology ?
I studied Management at university and Marketing was my favourite subject . As a new graduate , one can feel lost and confused when deciding a career path . So , I decided to outline my top priorities and then pursue a career that ticked these boxes . It had to be a marketing role in an industry with a bright future , that gives me constant opportunities for learning and growth . In my opinion there is no other industry as dynamic or as transformational as the IT industry and so it was the obvious choice . So far , my experience in this industry has proved that I made the right decision .
What do you think will be the hot technology talking point of 2021 ?
2020 was a big turning point in our lives . The future of work is changing . With work from home / remote working becoming the norm , end-user computing ( EUC ) environments – including both Virtual Desktop Infrastructure ( VDI ) and Desktop-as-a-Service ( DaaS ) solutions – are rapidly replacing physical desktops and laptops in many workplaces .
What are your personal interests and where do you like to spend most of your time after work ?
I thoroughly enjoy sports and used to be a licensed swimmer . My motto in life is : ‘ Get 1 % better every day ’, and so I constantly set myself challenges . In November I entered my first triathlon , for which I trained hard for six months . The experience was so enjoyable and enriching that I have decided to invest time and effort in training for more races in future . Other than sports , I enjoy music . •
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