CHANNEL CHIEF
BASAK YOLGECTI is Head of Channel Marketing and Routes to Market , METI at Nutanix , which is a leader in private , hybrid and multicloud computing . Her motto in life is to ‘ get 1 % better every day ’ – she explains what motivates her at work and outside the office .
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Describe your current job role and the parts that are somewhat challenging ?
I am the Head of Channel Marketing and Routes to Market at Nutanix , responsible for planning , implementing and overseeing marketing strategies with our channel partners across the Middle East , Israel and Turkey sub-regions . I believe a large part of success in life is shaped by a person ’ s attitude . I look at challenges as exciting opportunities for personal and professional growth . If I were to mention one ‘ motivating challenge ’ in my job , I would say that it would be working with a large number of diverse stakeholders across many countries , bringing into play varied cultures and work ethics .
Can you explain how your company works with channel partners ?
Our go-to-market model at Nutanix is 100 % channel , which demonstrates the important role our channel partners play in the success of the company . We believe in investing in outcomes and based on this approach , we identify Tier 1 partners based on their profile , capabilities and commitment to Nutanix business . The channel managers then focus their time and efforts in enabling these priority partners through training and certification , helping them develop and execute their GTM plans in order to ensure that the set objectives are achieved . We rely on our Value Added Distributors when it comes to Tier 2 partners , but give them all the support and investment required for business development .
As a regional marketing resource , my role involves co-operating with partners and supporting them in their tailor-made campaigns to create awareness , thought leadership and demand generation .
How do you ensure channel partners flourish in a highly competitive market ?
As mentioned , our GTM strategy is purely through our channel ecosystem , which means that our success depends on their success . We have a highly focused approach with our Tier 1 partners and treat them as an extended part of our team . Nutanix invests heavily in these partners in terms of time , budget , education and support .
In September last year , Nutanix announced a new simplified partner programme called ‘ Elevate ’, designed for the multi-cloud era . Elevate brings our partner ecosystem together in a single programme architecture with enhanced services and investments that deliver simplification , profitability and an accelerated multiproduct , multi-cloud roadmap towards partners ’ business transformation .
Nutanix has great OEM partnerships with many strategic vendors like HPE , Lenovo , Fujitsu , Inspur , Dell EMC and IBM . This provides flexibility and choice to our partners who seek to provide more comprehensive data centre solutions in line
I like to be perceived as an approachable and trusted collaborator by my partners , supporting them whenever they need .
Basak Yolgecti , Head of Channel Marketing and Routes to Market , METI at Nutanix
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