ENTERPRISE TECHNOLOGY
processing on a real time basis . For the first time in the VAD business , AI and Machine Learning models and algorithms have been used to effectively engage with multiple users in a reseller organisation from different departments like sales , technical , marketing , procurement and finance . It uses the modern AI engine to show relevant information based on user profile .
It has always been a challenge for tech companies to identify and target the right audience within the reseller community , in order to boost the channel base and grow the revenues . This platform helps analyse based on geography , role , complimenting technology portfolio and competitive positioning . You can now customise your messages to an individual from a single platform with access to more than 10,000 users .
CRM tools are getting outdated and are seen more as compliance by sales team . Data analytics is becoming more and more important to help make the right decision . The platform provides data in various formats and templates to monitor the relevant business parameters . These insights help take more informed decision making , leading to effective campaigns and revenue growth .
We have recently introduced the Elite Partner Programme that includes working closely with select partners at various levels and creating a stronger synergy to grow the business together .
Modern dashboards are available and can be customised to give visibility to data based on the roles and responsibilities of people in the reseller and vendor world . It gives instant visibility to all aspects of business related to sales , demo and proof of concept ( PoC ), invoices , payments and reports . The customer reviews and ratings helps you understand and give instant visibility to customer feedback and response across all levels in the organisation .
In the post COVID era , there is reluctance of customers towards physical meetings and interactions . It is all virtual these days . The challenge that all technology vendors face in the new normal is to find a way to showcase their technology working in a customer environment integrated with other products . CEC lab of AmiViz helps solve the problem by simulating a unique customer-specific environment in the cloud and then run a demonstration in this environment – all without having to meet physically . Instant reviews and feedback help understand the customer response to the demo .
There are many other features that help in every aspect of the business to increase efficiency and reduce cost of transaction that will result in more profitability in an era of shrinking margins .
What channel programmes and initiatives is Spectrami planning for it channel partners in the Middle East this year ?
We have recently introduced the Elite Partner Programme that includes working closely with select partners at various levels and creating a stronger synergy to grow the business together . In addition to various benefits that Elite Partners receive , they will also participate in a Partner Advisory Council , where we will take their feedback and understand the situation on the ground better . Understanding ground realities gives us deeper insights into the market , which enables us to serve the interests of channel partners better . •
INTELLIGENT
INTELLIGENT TECH CHANNELS TECH CHANNELS Issue 38 23