EDITOR ’ S COMMENT
Welcome to Issue 38 of Intelligent Tech Channels and my first as Editor . It is a great honour to be taking over from my colleague Rebecca Miles , who has been at the helm for over a year and has moved on to edit Intelligent SME . tech and Intelligent
CXO as part of the ever-expanding Lynchpin Media empire .
I feel privileged to be back in the channel as most of you know me from our interactions in the Middle East and Africa . I look forward to rekindling all those relationships on the channel side of the business and I do hope our exchanges will be fruitful and mutually beneficial .
Gracing the cover of this month ’ s edition , is Anand Choudha , CEO and President at Spectrami , a value-added distributor ( VAD ), who shares with us how the company is preparing to rollout a big Digital Transformation strategy that the distributor believes will change the IT distribution landscape in the Middle East .
Among the many insights , Choudha shares that : “ The focus this year for us will be on investing heavily in automation technology and to achieve this feat , Spectrami is rolling out a big Digital Transformation initiative that will change the
way distribution is done . The new move is aimed at further increasing the operational efficiency and productivity of the company .” You can read more by turning to page 19 . This month ’ s Expert Speak comes from Natasha Reuben , Head , Transformation , Dell Technologies South Africa , who explains why promoting a culture of inclusion and growing female talent in the workforce is the beginning of making gender equality a priority in the IT industry .
And don ’ t forget to find out about this month ’ s channel chiefs on pages 61 to 64 . The interviewees are Shane Grennan , Channel Director , Middle East , Fortinet and Basak Yolgecti , Head , Channel Marketing and Routes to Market , METI at Nutanix .
And , as usual , we have all of your favourite features and news from around the regions – check our website for daily updates . I hope you enjoy this edition and do not hesitate to get in touch if you have anything you would like to share with regards to the channel . You can email me at manda @ lynchpinmedia . co . uk
Manda Banda Editor
INTELLIGENT TECH CHANNELS
INTELLIGENT TECH CHANNELS Issue 38
15