Intelligent Tech Channels Issue 37 | Page 38

Acronis empowers resellers and service providers with new cloud-focused # CyberFit Partner Programme

The new enhanced programme from Acronis expands benefits , incentives and tools that enable partners to modernise their cyber protection offerings , generating new opportunities and revenue .

Acronis , a global leader in cyber

protection , has unveiled the details of the new Acronis # CyberFit Partner Programme . This update to the company ’ s existing programme places increased emphasis on supporting partner development , particularly for cloudbased services , while rewarding service providers and resellers for their expertise , commitment and growth with Acronis through performance-based benefits and financial compensation .
Acronis ’ cloud ecosystem has more than doubled since 2018 and last year saw the largest growth in the number of new partners , with a 30 % increase in the number of active service provider partners during 2020 . Now , based on feedback from its partners , Acronis provides a partner programme that supports forward-thinking go-to-market strategies – enabling partners to earn more while deploying cloud-based solutions that are uniquely suited to meet their clients ’ modern protection challenges .
“ While adoption of cloud-based solutions was steady during the past decade , 2020 accelerated that trend tremendously as the COVID-19 pandemic forced organisations to pivot to remote work environments that rely on cloud solutions ,” said Serguei
‘ SB ’ Beloussov , Acronis ’ Founder and CEO . “ Managed service providers played a major role in making that happen , and we want to help all of our partners take advantage of those opportunities . The new # CyberFit Partner Programme is designed with those MSP and MSSP partners in mind , while also ensuring that traditional partners and resellers who want to become MSPs have the world-class support they need to succeed .”
Acronis enhanced partner programme
Reimagined as a unified programme for service providers and resellers , the Acronis # CyberFit Partner Programme now includes :
Acronis ’ cloud ecosystem has more than doubled since 2018 and last year saw the largest growth in the number of new partners .
• Financial incentives that increase as partners advance within the programme ’ s levels , including rebates and proposalbased market development funds ( MDF ).
• Marketing and sales assets , with additional marketing automation tools and renewal tools coming in March 2021 .
• Account management assistance that increases with programme level , with dedicated marketing support available to Platinum partners .
• Enhanced technical support to enable faster response times .
• Sales and technical training via the Acronis # CyberFit Academy , with courses available both live and online .
Given the breadth of the enhanced # CyberFit Partner Programme , industry observers have noted that Acronis is clearly providing the support that many in the IT channel are seeking .
“ In today ’ s digital-focused world , it is critical for vendors to connect easily and efficiently with partners to optimise the user experience ,” said Phil Goodwin , Research Director , IDC . “ Acronis ’ new # CyberFit Partner Programme was designed to create this exact kind of relationship . By enhancing this offering over the past few years ,
38