INTELLIGENT CLOUD
Pure Storage expands Pure-asa-Service offerings and delivers industry-first transparency
P ure Storage , an IT pioneer that delivers Storage-as-a-Service in a multi-cloud world , announced expanded Pure-as-a-Service offerings , eclipsing current flexible consumption models available from major storage vendors in the market today . Pure ’ s new Service Catalog is aimed at revolutionising the industry by publishing transparent pricing for onpremises and hybrid cloud storage delivered as-a-Service – providing customers with true storage investment transparency so they can easily choose the right storage service level for each workload . In addition , Pure is making as-a-Service more accessible by offering lower cost service tiers and converged storage / compute solutions providing a seamless purchasing model for customers .
“ IDC predicts that by 2021 , 75 % of enterprises will recognise the benefits of asa-Service consumption , driving a 3x increase in demand for on-premises infrastructure delivered via flexible / as-a-Service solutions . IDC data underscores that the global pandemic has accelerated this shift and enterprises are moving towards as-a-Service models faster than ever , with a desire for more capacity and performance to improve business agility ,” said Susan Middleton , Research Director of Flexible Consumption and Financing Strategies for IT Infrastructure at IDC . “ In a time of changing business needs , customers want cost transparency , simplicity and operational efficiency , as well as a straightforward on-ramp to the cloud that enables them to preserve capital .”
Pure-as-a-Service enables customers to optimise every dollar spent and eliminate technical debt , which has never been more important than in the current environment . With Pure-as-a-Service , customers only pay for what they use , ensuring organisations don ’ t over-provision . Unlike other flexible consumption models , only Pure-as-a- Service provides the economic benefits of cloud , along with the additional benefits of Evergreen architecture , including nondisruptive expansions and maintenance . This provides a subscription to innovation that can last a decade or more , true cloud elasticity and , with the addition of the Service Catalog , provides granularity of services along with the transparency that enterprises expect on-premises and in the cloud , raising the standard for future customer requirements . Staying true to Pure ’ s partner centric approach , Pure-as-a- Service is delivered 100 % via partners .
“ Pure-as-a-Service has achieved market maturity , having been available for more than two years as the first Storage-as-a- Service offering from a major vendor ,” said Rob Walters , General Manager , Pure-as-a- Service , Pure Storage . “ With the new service catalog and expanded offerings , we are once again leading the market in delivering the flexibility and transparency that customers are looking for in subscription services to accelerate their initiatives .”
Rob Walters , General Manager , Pure As-a- Service , Pure Storage
Matthieu Brignone , VP EMEA Partners , Pure Storage , said : “ Our Pure-as-a-Service 2.0 enhancements give partners greater choice and transparency . Unlike other models in the market it ’ s a true as-a-Service offering , a genuine subscription-based OPEX cost , providing partners peace of mind in what they ’ re offering customers . With customer budgets tight , the channel can help itself by advocating an OPEX model which provides a more flexible and effective way for customers to manage their IT . Particularly looking to next year , the as-a-Service model has become increasingly important to partners and we ’ re responding to that feedback with this announcement .” •
INTELLIGENT TECH CHANNELS
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INTELLIGENT
TECH CHANNELS
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Issue 36 |
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