FUTURE TECHNOLOGY
Channel experts focus on technology , channel and business predictions for 2021
As we progress into the new year , there is hope on the horizon , with vaccines approved and in the process of being administered . But it will be some time before things return to normal and questions remain over which parts of the new COVID world will remain . A group of channel chiefs and experts explain what they think will be the top trends for 2021 .
MATTHIEU BRIGNONE , VP GLOBAL
PARTNER ORGANISATION , EMEA
& LATAM , PURE STORAGE , thinks partners will shift from short-term fixes to help modernise IT environments . He said : “ As businesses were forced to switch their employees to remote working , there was understandably an immediate appetite for core IT commodities – demand for virtual private networks ( VPNs ), monitors and other peripherals sky-rocketed . But as we move into the year ahead , businesses will inevitably turn their attention towards
Matthieu Brignone , VP Global Partner Organisation , EMEA & LATAM , Pure Storage technologies that will not just help them stay afloat but build a competitive edge .
“ The channel has already proved its where vendors have lacked creativity worth in the short-term but will now have in maintaining their relationships with to resume its role as a long-term strategic partners during 2020 . Among the various consultative partner – helping customers lockdowns , the channel has looked modernise their IT environment as the world for its vendors to be energised , and adapts to new realities that are here to stay .” traditional one-size-fits-all calls and video
Brignone believes that creativity will conversations simply do not fit the bill . distinguish the leaders from the laggards , “ Instead , creativity and motivation adding : “ The Zoom model has exposed emerged through bespoke approaches to each individual relationship . Be it the
gamification of sales targets or homedelivering branded goodies , partners need to feel valued , incentivised and supported to grow and exceed sales expectations in 2021 .”
JOHNNY CARPENTER , VP SALES EMEA AT ILAND , said that while he thinks that employees will go back into offices to some degree , organisations will start to build everything around a remote site
Organisations are now understanding their own capabilities and are questioning MSPs on how they can be more agile .
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