MIDDLE EAST
REGIONAL CHANNELS
MID DLE EAST
MINDWARE JOINS AVNET IOTCONNECT PARTNER PROGRAMME TO BRING IOT SOLUTIONS TO THE MIDDLE EAST AND NORTH AFRICA
Leading global technology solutions
provider , Avnet , and Mindware , a leading Value Added Distributor ( VAD ), are partnering to bring Avnet ’ s IoTConnect Partner Programme to the Middle East and North Africa ( MENA ). Mindware will leverage the programme , part of Avnet ’ s IoTConnect Solutions Suite , to drive Digital Transformation initiatives of partners and customers and contribute to successful IoT project implementations across the region .
“ Mindware will be a strong ally going forward providing access to Avnet ’ s IoTConnect solutions across the MENA region ,” said Hari Kalyanaraman , Director , Product Management at Avnet . “ This enables Avnet to expand our market and geographic reach while bringing new IoT technology capabilities to companies looking for scalable cost-effective solutions .”
Besides having a wide network of regional resellers and system integrators that helps with market penetration , Mindware adds significant value to its channel ecosystem through its vast and diversified solutions team , comprising an active and highly qualified base of solutions and IT architects . Partners benefit from Mindware ’ s expert resources to speed time to market and reduce cost .
“ IoT is a big focus area for Mindware going forward , considering the fact that it is a powerful agent to accelerate the pace of Digital Transformation . We have identified Avnet as one of the key vendors in this space as it offers comprehensive IoT capabilities through one partner . The company helps customers in the early stages from component sourcing to hardware design and production . Additionally , with its IoTConnect Platform , it seamlessly connects devices to the cloud and generates insights through apps and AI . With this new partnership , customers can now rely on Avnet and Mindware for end-to-end capabilities to deliver actionable business insights . We are excited to collaborate with Avnet , which helps us diversify our IoT portfolio and introduce new and innovative technologies into the region ,” said Philippe Jarre , CEO of Mindware .
Both Avnet and Mindware closely collaborate with Microsoft and leverage its secure cloud computing services , Azure , AI and IoT capabilities . This makes the Avnet- Mindware partnership even stronger . Avnet ’ s IoTConnect Platform optimises Microsoft ’ s Azure IoT suite , which provides secure and scalable infrastructure and open edgeto-cloud IoT solutions including storage , compute and microservices of stream units ,
Hari Kalyanaraman , Director , Product Management at Avnet ( L ), Philippe Jarre , CEO of Mindware ( M ) and Bruno Delamarre , General Manager , One Commercial Partner , Microsoft Middle East & Africa ( R ) data and AI services that connect , monitor and control billions of IoT assets . It also includes security and operating systems for devices and equipment , along with data and analytics that help businesses to build , deploy and manage IoT applications . Mindware was the first VAD to distribute Microsoft products in the Middle East .
“ We are delighted to see Avnet and Mindware coming together to further enhance and enable highly secure Microsoft Azure IoT applications and solutions across the Middle East and North Africa . The explosion of data and devices has changed the way we collect and analyse data and how we think about security . We look forward to building on our collective knowledge and expertise to further enhance our broad portfolio of capabilities and unlock customer value through innovation ,” said Bruno Delamarre , General Manager , One Commercial Partner , Microsoft Middle East & Africa . •
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