FOCUSING ON THE
FUTURE and keeping up with the pace of the IT market
Philippe Jarre , CEO of Mindware
It is an understatement to say this year has been like no other , as companies strived to enable a fast Digital Transformation , due to the impact of the COVID-19 pandemic . Leading Value Added Distributor , Mindware , was ready to help its partners and make sure the suitable resources – from its wide portfolio of vendors – were moved to the areas that needed it the most . Philippe Jarre , CEO of Mindware , explains how the company has supported its partners during this challenging year and the focus for the year ahead . He also explains how the channel market in the Middle East has reacted to the pandemic .
TTalk us through the state of the channel market in the Middle East at the moment
Life and business have been badly hurt by the pandemic . However , we have been very fortunate in the IT industry to see that COVID-19 has actually accelerated Digital Transformation initiatives and technology investments , as enterprises have geared up to support a hybrid work environment . As a result , the IT industry in the Middle East has been less hurt , I would say , from a gross revenue point of view .
The technology areas that our clients have been focusing on as part of their efforts to enable remote working include collaboration tools , network security , cloud computing , application delivery networking and , very importantly , data backup and recovery . We have been helping our partners to move into these directions so that they remain relevant and not just exist , but thrive in these extraordinary market conditions .
The second aspect , which is extremely important as well is that the reseller community has been facing tremendous pressure in terms of financials . Within the channel , which includes thousands of small and medium businesses , we strive to support them and safeguard their survival , because managing cash flow during this pandemic has been particularly challenging . A big part of the distributor ’ s role is to interface with vendors , assist them in understanding these challenges and receive the best possible terms to be carried down to its resellers and contribute to their financial stability .
INTELLIGENT
INTELLIGENT TECH CHANNELS TECH CHANNELS Issue 35 19