MARKET MOVEMENT
Puppet expands EMEA footprint with new presence in Hamburg
Puppet , the industry standard for infrastructure automation , has announced the expansion of its European presence in Hamburg , Germany . By establishing a legal entity , Puppet will be strengthening its commitment to the local community and better serve a strong ecosystem of customers and partners across the DACH region .
Now more than ever , businesses are relying on automation to overcome the challenges related to managing and scaling their infrastructure in a hybrid cloud world . The increase in IT complexity is driving the need for continuous compliance , vulnerability remediation and continuous delivery . This is particularly relevant for large enterprises across highly regulated industry such as banking , insurance , automotive and manufacturing , all of which are powering the
local economy .
“ We have built a great team here in Germany which is growing steadily , enabling
We have built a great team here in Germany which is growing steadily , enabling us to better support and advise our existing regional customers .
us to better support and advise our existing regional customers , while also seeking out new opportunities and new customers wherever possible ,” said Harold Butzbach , Regional Manager , DACH & CEE , Puppet . “ Hamburg is an incredibly important city in the DACH region . It is the hub for banking and finance , as well as supporting a huge variety of industries including aerospace and manufacturing , providing a fantastic opportunity to secure new business and support our customers .”
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Talkwalker announces acquisition of Nielsen Social
Talkwalker , a global social listening and analytics company , announced the acquisition of Nielsen Social , a leading provider of social measurement and audience insights software . Nielsen Social ’ s innovative Social Content Ratings solution will provide additional insights for Talkwalker ’ s market-leading , AI-enabled conversational intelligence platform .
The acquisition will build on Talkwalker ’ s existing strength in serving global brands .
“ The decision to join forces with Nielsen Social underscores Talkwalker ’ s commitment to providing our enterprise customers with best-in-class solutions across our full breadth of use-cases ,” said Robert Glaesener , CEO of Talkwalker . “ With the addition of Nielsen Social Content Ratings to our AI platform , we can expand our offering in consumer , category and audience insights and further accelerate our global growth .”
This acquisition represents another success point for Talkwalker this year . With a new brand identity , a recently refreshed platform , the introduction of new innovative data visualisation Conversation Clusters and Quora data integration , the company continues to exceed the expectations of clients . The additional insights that Nielsen Social Content Ratings provides for brands , media and sports demonstrates Talkwalker ’ s focus on building a powerful , unified conversational intelligence platform .
“ We are excited to have found a likeminded partner in Talkwalker , which shares our mission of delivering best-in-class measurement and analytics solutions to customers globally ,” said Sean Casey , President of Nielsen Social .
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