Q & A
EDITOR ’ S
Over the last five years , global cloud adoption has grown at an astonishing rate . To put this into context , a recent study by Bitglass into 2019 cloud adoption trends found that almost 90 % of businesses have now deployed some sort of cloud-based infrastructure or tools to aid productivity and performance . For service providers , this presents an enormous opportunity – providing a host of challenges are dealt with first .
For organisations that adopt Infrastructure-as-a-Service ( IaaS ), the benefits of cloud adoption can be numerous ,
RAIF MEHMET , VP EMEA , BITGLASS
including the reduction ( or even elimination ) of expensive on-premises infrastructure and the ability to scale IT resources at the touch of a button . Looking at the adoption rates of the market leader – Amazon Web Services ( AWS ) – offers some useful insight . In 2019 , the percentage of organisations using AWS reached 20 %, reflecting a positive increase on 2018 ’ s 14 %.
AWS adoption is widespread and hasn ’ t been confined to any specific sector or market niche . The platform is most popular in the technology sector at 32 %, closely followed by media ( 28 %), telecoms ( 27 %), education ( 26 %) and non-profit ( 20 %). In fact , exponential growth in cloud adoption
Channel partners that can establish credibility and expertise as a trusted cloud partner will benefit immensely as their customers work through the security , compliance , privacy and other concerns associated with cloud adoption .
– from 24 % to 86 % over the last five years – has enabled businesses from nearly every industry sector to enjoy more efficient and flexible working practises .
Anytime there is a change of direction within IT , there is opportunity for the channel . The move from premises apps to the public cloud is a once in a lifetime shift impacting every company in every industry . Channel partners that can establish credibility and expertise as a trusted cloud partner will benefit immensely as their customers work through the security , compliance , privacy and other concerns associated with cloud adoption .
This is significant for the channel because periods of great change are also periods of much learning and much confusion within the enterprise . Decision makers will look to trusted partners during these times to ensure that they are considering all available information and making sound decisions .
There is a whole host of new companies bringing their solutions to market , all of whom are looking for the quickest way to grow their brand presence and their customer base . Almost all of these companies will decide that resellers are the best way to reach those companies . At the same time , enterprises will be looking for a broad range of other applications to integrate into these cloud apps for purposes ranging from security to business intelligence . The channel has a great opportunity to bring to market Value Added solutions that speed the enterprise path to successful cloud adoption .
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