Intelligent Tech Channels Issue 33 | Page 21

ENTERPRISE TECHNOLOGY
It ’ s clear that the pandemic will create a larger surface area for cyberattacks and with this will come increased opportunities for cybersecurity specialists .
How is A10 Networks continually enhancing its channel programme ?
A10 is really ramping up our commitment to the channel . A10 has always been a channelfirst organisation but we really want to work with our partners to add value and enable them . We have specific initiatives such as events , training certifications , our portal has also been revamped and we are working to incentivise both sales and technical teams to get certified .
Could you highlight any technology trends that are having an impact on your channel strategy ?
The technology trends that are shaping our channel strategy include :
• Customers must ensure always available application delivery and security – onpremises and in the cloud
• They need seamless migration to the cloud and cloud-native with hybrid solutions
• Organisations must protect their networks from cybersecurity attacks that threaten network availability
• There is a requirement to simplify IT operations with connected intelligence , automation , Machine Learning and DevOps / SecOps tools .
• Customers need to secure multigenerational networks throughout the transition to 5G and cloud- native architectures
• And finally , they must protect investments throughout their business transformations
How has A10 responded to the rising demand for secure application delivery and networks ?
Few corporate functions shifted priorities so much and so quickly when the COVID-19 crisis struck as corporate cybersecurity operations and the technology providers that support them . With upwards of twothirds of UK adults set to work remotely post-COVID , it ’ s clear that the pandemic will create a larger surface area for cyberattacks and with this will come increased opportunities for cybersecurity specialists .
Most people ’ s homes are simply not prepared from a security standpoint . Sending and receiving confidential emails via their laptops that are connected to the new opportunities and create new revenue sources with existing customers .
Another key area of focus is around A10 ’ s partner ecosystem . We are keen to build quality relationships based on trust and we are constantly looking at how we can add value to partners .
Finally , enablement is key . A10 offers sales and technical training to all our partners , helping them to get up to speed on new technology , enabling them to complete technical certifications .
INTELLIGENT
INTELLIGENT TECH CHANNELS TECH CHANNELS Issue 33 21