Intelligent Tech Channels Issue 33 | Page 20

ENTERPRISE TECHNOLOGY
We are keen to build quality relationships based on trust and we are constantly looking at how we can add value to partners . massively towards the channel . And we ’ ve seen that with new programmes , we ’ ve taken on new marketing people , we have new channel people , new logos , new case studies . So , lots of things have happened in a relatively quick period of time that have developed our channel .
Could you tell us about A10 Networks ’ five channel initiatives ?
A10 ’ s five channel initiatives include developing its distribution relationships , deal registration , partner ecosystem , organic leads and channel enablement . Our strategy is to ensure that A10 ’ s sales organisation does not compete with our partners but works in a highly complementary way and that distribution relationships underpin the channel community .
In particular , we will work closely with our distribution partners managing these key relationships in order to track success . Deal registration is also a big priority as A10 works with partners to help open doors to
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