FUTURE TECHNOLOGY
We are adding obviously a market leading
UCaaS offering. And this is really giving
our existing partners and our new agents
the opportunity to consume all flavours of
cloud from the Avaya portfolio. I think we
all recognise that choice is king in today’s
environment and most obviously the need
to work from anywhere. So, for me, as an
overall channel strategy, it’s just really
exciting that now we can offer both public,
private and hybrid clouds to our portfolio.”
The UK master agents that Avaya will
be working with on this agency model are
Westcon UK, ScanSource, Avant and Telarus.
Hastings said: “I wanted to touch on
one key point actually because when
we announced this exciting opportunity,
there was a view in the market, around
our existing partners, that they weren’t
so keen on the master agent model. And,
interestingly, we have now on-boarded
a large portion of our existing channels
to ACO, as they look to expand the public
cloud offering into their portfolios. So, I’ve
mentioned, half a dozen of our existing
partners today and I know that we’ll be
following up and doing separate sessions
with you, as necessary where you can speak
to some of the CTOs, CEOs and CSOs in this
large existing partner community to talk
about how they’re already working with
us on funnel and see the value. So, I think
that’s a really key point to make is that
we do have huge uptake from the existing
partner ecosystem.”
Before the launch day, Avaya had already
signed up 1,700 agents to Avaya Cloud Office.
Hastings added: “The great thing is,
we are now able to access all flavours of
resellers, channels and agents. Our existing
channel community is king, but we’re now
able to access some of the board in the
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