Intelligent Tech Channels Issue 32 | Page 20

ENTERPRISE TECHNOLOGY Can you tell us about any initiatives your company has embarked on during these challenging times to support your customers? Complete network visibility into north-south and east-west traffic, ensuring organisation’s security and monitoring tools perform as efficiently and as best as they possibly can, is extremely important. And this is only possible with a best of breed network/security visibility platform. We are continually empowering our channel I find that being flexible with our partners and focusing on building and cementing strong relationships based on patience, honesty and trust is imperative. partners so that they can go that extra mile with their customers to ensure they stay secure and identify faster ways to protect them from any malicious attacks – of which we have seen a massive increase. Providing our channel partners with the joint solutions they need, as well as demand generation initiatives and financing options in these challenging times is key to help them in their success. How are you working with your partners to help end users find a solution that will save them money while improving their network performance, using their existing infrastructure? From what I’ve seen in the MEA region, partners’ priorities to their customers have changed. Existing projects have been put on hold with new Digital Transformation initiatives. Budgets have been cut. Work from home or fluid workplace is putting pressure on networks and tools. We are helping our channel partners with a way of demonstrating immediate cost savings to their customers. We have recently created an ROI Value calculator to show how investing in Gigamon can pay for itself, sometimes in as little as three months. While Gigamon brings dozens of measurable IT benefits, this ROI Value calculator shows our partners how their customers can save additional expense by reducing unwanted traffic to their tools, substantially reduce tool costs over time and optimise their existing tools for increased performance and efficiency. We can even help them demonstrate why they don’t necessarily need to invest in new tools. Can you tell us about Gigamon’s channel strategy/ecosystem and the benefits that offers across the region? In the MEA region, partners’ priorities to their customers have changed, from what I have seen. Existing projects have been put on hold with new Digital Transformation initiatives. Budgets have been cut. Work from home or fluid workplaces are putting pressure on networks and tools. We are helping our channel partners with a way of demonstrating immediate cost savings to their customers. We have created an ROI value calculator to show how investing in Gigamon can pay for itself, sometimes in as little as three months. Whilst Gigamon brings dozens of measurable IT benefits, the ROI value calculator shows our partners how their customers can save additional expense by reducing unwanted traffic to their tools, substantially reduce tool costs over time and optimise their existing tools for increased performance and efficiency. We can even help them demonstrate why they don’t necessarily need to invest in new tools. 20