INTELLIGENT
GREEN TECHNOLOGY
PowerOptimal and Electrolux forge
partnership for cost-effective solar
photovoltaic water heating solutions
P
owerOptimal, a leader in
innovative sustainable energy
and demand management
solutions, has announced that it has
partnered with the South African subsidiary
of Swedish global appliance giant, Electrolux,
to bring cost-effective, sustainable solar
photovoltaic (PV) water heating solutions to
the South African market.
The exclusive partnership will see the
PowerOptimal’s Elon solar PV water heating
technology sold alongside Electrolux’s
leading Kwikot Superline electric water
heaters (geysers). With the deployment of
the PowerOptimal Elon range, a customer
can add solar capability to most standard
electric geysers, without the need for
an inverter or battery. It is the most
straightforward and most convenient means
to take advantage of solar and traditional
power in an existing solution.
“We are very pleased to announce
our partnership with PowerOptimal. The
company’s sustainable energy solutions
align perfectly with our global commitment
to sustainability, which is to shape living
for the better,” said Mark Moyce, National
Sales and Marketing Director at Electrolux
South Africa.
“By including the Elon into our range of
water heating solutions, we are offering
developers, builders and all users of geysers
a means to take advantage of the abundant
solar resource we have in this country at a
fraction of the cost.”
According to both parties, the
partnership makes perfect sense, as the
organisations are an excellent cultural fit, the
technologies integrate seamlessly and the
technical excellence from both are providing
a superior technology solution designed
to support and grow mass adoption of
sustainable energy.
The innovative PowerOptimal Elon range
enables direct connection of solar PV panels
to standard electric geysers. It requires no
inverter and no batteries, is cost-effective,
offers a long lifespan and requires almost
no maintenance, making it one of the lowest
cost per unit of energy (kWh) solutions for
water heating available on the market today.
“We are honoured to partner with
Electrolux. The company’s market
coverage, quality standards and marketleading
customer service make it the
perfect partner for our Elon solution,” said
Richard Fearon, CEO at PowerOptimal.
“Through this exclusive partnership, all
PowerOptimal water heating solutions will
be recommended and exclusively sold by
Electrolux in South Africa. Together we are
looking forward to leveraging the technical
capabilities of both companies to bring
sustainable energy to a larger market of
people, previously inhibited by the sheer cost
of solar PV technology.”
PowerOptimal’s Elon range solution
can run entirely off the grid or with grid AC
power as backup. In addition, it can be used
by property developers for conformance to
SANS 10400-XA’s Regulation XA2, which
requires that at least 50% of the annual
water heating requirement for all new
buildings shall be from a source other than
grid electricity. •
INTELLIGENT TECH CHANNELS
INTELLIGENT
TECH CHANNELS Issue 31
45