Intelligent Tech Channels Issue 31 | Page 20

ENTERPRISE TECHNOLOGY The culture in Fortinet has always been one of personal accountability and work from anywhere. And this allowed us to transition to 100% work from home very easily. of personal accountability and work from anywhere. And this allowed us to transition to 100% work from home very easily. So, this allowed us to keep all our customers and partner engagements going to help our partners continue their Fortinet business. Secondly, we were in a position, not only to advise customers but to advise partners also, on how to transition their entire workforce to home-working very quickly. Our solutions provide very high remote working connections built-in without licence. This was invaluable across the board in enacting a reaction plan to lockdown for both customers and our partners. And thirdly, we were able to help our partners build alternatives for customers as a lot of projects stalled as people and products couldn’t move around, they couldn’t get to data centres etc. We helped a lot of partners, who haven’t embraced public cloud in a meaningful way yet, transition customer projects from on-prem to public cloud where the whole project can be done from start to finish remotely. And this is thanks to the very wide availability of Fortinet solutions and in all of the public cloud platforms, which was thankfully signalled recently by our recent award from Microsoft for Commercial Partner of the Year for Azure. I think it remains to be seen what the new longer-term normal will look like. But Fortinet has succeeded with its partners through the initial phase. So, we’re very confident that we will continue together, whatever the future brings. Have changing customer requirements during COVID-19, such as working from home, impacted your channel strategy? For the channel strategy, no, not really. Our top-level goal is focus – to relentlessly focus with and on our enterprise partners, on our customers, as we just talked about. Certainly the mechanism of that focus has changed and video calls, like this one, instead of face-to-face, which certainly had some bumps along the way for mass adoption, I think. But the high-level strategy and plan remains the same and that focus with our enterprise partners. What are the nuances and regional trends you see across the Middle East, and how does that affect your approach? Relationship is certainly important in the region, which suits my personal style. I’ve always had authentic and transparent relationships at the centre of my approach to everything, and that’s what works at Fortinet. And so, as it becomes easier to do face-to-face meetings – I’m certainly enjoying meeting all of our partners face-toface and not just on video calls. On the solution front, the first thing I see is faster adoption of security in the OT environment, versus adoption in some European markets, where I’ve come from. This plays to Fortinet’s position really well. We’ve been investing in OT security for over a decade – long before the current explosion of interest in demand, meaning that we’re very mature in our ability to help customers evolve in this critical area. So, this means that we’re partnering heavily across the region with OT vendors and our own partners that have expertise in that area. The second is slower adoption of public cloud and solutions where data and management sit in the cloud, such as most EDR solutions. And again, Fortinet’s approach is particularly suited here. So, our aim is to enable the widest flexibility of hybrid cloud for our customers so they can move at their own pace and provide them fully on-prem solutions such as our EDR solutions – where they want them, and where those solutions are needed. 20