CHANNEL CHIEF
EUROPE
CrowdStrike, a cybersecurity company that stops breaches, has a new
channel leader in the UK for Europe called AMANDA ADAMS.
She explains her role as Senior Director, European Alliances and how
CrowdStrike works with channel partners.
Describe your current job
role and the parts that are
somewhat challenging?
As CrowdStrike’s Senior Director of
European Alliances, I lead the development
and strategy of CrowdStrike’s European
partners, including solution providers,
MSPs, SI, cloud and technology alliances.
With over 11 years of experience building
and managing strategic partnerships, I
understand our partners’ businesses and
ensure CrowdStrike’s programmes and
initiatives accelerate their profitability. In my
current role, I am focused on expanding the
programmes and investments available to all
partners and expanding into new routes to
markets, focusing on service providers and
MSSP partners.
Can you explain how your company
works with channel partners?
We offer multiple routes to market for our
alliance partners to increase partner growth
and profitability with CrowdStrike. Our
team focuses on three main partner routes:
solution provider, services provider and
technology alliances.
Within CrowdStrike we have done very
well in building programmes and campaigns
to support our solution provider route to
market, which consists of partners reselling
the CrowdStrike technology to their clients.
Over the last year we have established new
programmes to support our services provider
partnerships, including managed services
providers, consulting partners and global
systems integrators. Lastly, technology
alliances includes our cloud, CrowdStrike
store, OEM and integration partners. Within
Europe, we are proactively expanding
our partnership with Amazon (AWS),
allowing our solution provider partners and
CrowdStrike sales teams to expand their
footprint with clients and ensuring that their
clients’ cloud workloads are protected by
CrowdStrike Falcon for AWS.
How do you ensure channel
partners flourish in a highly
competitive market?
Within CrowdStrike it is critical that
we provide our partners the ability to
differentiate among their competition,
through specialisations and certifications
offered via CrowdStrike Sales University.
We have partners which have invested
with CrowdStrike to have their professional
services teams trained on the CrowdStrike
Platform to increase their knowledge
and expertise on utilising our platform
within their own incident response,
proactive services or managed services
offerings. There are mature CrowdStrike
partners which have differentiated
themselves and the value they bring to
their clients by building their own unique
services which addresses their clients’
environment holistically.
By integrating the CrowdStrike
Falcon platform into their own services
management portal, partners are able
to gather data seen on the endpoint and
analyse across the clients’ network and
respond accordingly.
What are the latest trends you see
emerging across the channel?
There has been an increase in demand
for information regarding CrowdStrike
managed services provider programme and
Amanda Adams, Senior Director, European
Alliances at CrowdStrike
INTELLIGENT
INTELLIGENT TECH CHANNELS Issue 30
TECH CHANNELS
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