INTELLIGENT
CLOUD
Capillary Technologies achieves
AWS Retail Competency status
C
apillary Technologies, a leading
consumer engagement and
commerce product company, has
announced that it has achieved Amazon Web
Services (AWS) Retail Competency status.
AWS Retail Competency Partners have
demonstrated success in offering end-toend
solutions across customer engagement,
supply chain and distribution, physical,
digital and virtual store, advanced retail data
science, core retail business applications and
consulting practices for retail on AWS.
AWS Retail Competency Partners
undergo rigorous validation by AWS to
ensure alignment to AWS best practices for
building secure, high-performing, resilient
and efficient cloud infrastructure for industry
applications – to give customers an increased
confidence when making decisions.
Achieving the AWS Retail Competency
differentiates Capillary Technologies as
an AWS Partner Network (APN) member
that delivers highly specialised technical
proficiency for retail. To receive the AWS
Competency designation, APN Partners must
possess deep AWS expertise and deliver
solutions seamlessly on AWS.
Capillary Technologies has completed 10
years with AWS and has grown 50% year
over year since then. The company was
launched on AWS and over the years has
invested in R&D by building AI-powered
Omnichannel Customer Engagement and
enterprise-ready eCommerce solutions for
connected experience.
Pravanjan Choudhury, Capillary
Technologies’ Chief Technology Officer, said:
“Capillary has driven growth through two
primary strategies; continuous innovation
and geographical expansion. AWS has been
a pillar of support in achieving these results.
“Its constant updates and presence
across the globe has helped our customers
to implement our solutions globally easier
and faster. Today, Capillary Technologies can
stand out as an innovative company and
offer innovative solutions to our clients such
as integration of behavioural events on CRM,
offline clickstreams with data from offline
retail stores and more and we are happy to
share this success with AWS.”
Tom Litchford, Head of Retail Business
Development, Amazon Web Services,
said: “Many retailers are reinventing their
operations and brand experience with new
innovations in the cloud.
“We are delighted to welcome Capillary
Technologies to the AWS Retail Competency
Programme. Its solutions for retail
operations, powered and vetted by AWS,
can help our customers to accelerate their
transformation, modernisation and customer
engagement efforts.”
In its journey to become a SaaS
leader, Capillary Technologies believes
the vast capabilities of AWS have pushed
it to explore deeper and come up with
innovative products.
Some of the key benefits that it has
been able to power through AWS in the last
few years are:
• Simplifies expansion to global markets:
AWS’s global presence has allowed
Capillary to offer AWS solutions in 30
countries in a short span of 10 years.
• Scaling while controlling costs: During
peak shopping seasons or campaign
periods, the traffic can be up to 50 times
higher than usual for retailers. Capillary
has leveraged AWS solutions to stay
resilient to this demand and be scaleready
for some of the largest retailers.
The company has formed an Artificial
Intelligence/Machine Learning innovation
lab dedicated to adding more Artificial
Intelligence capabilities to its products
to enhance ROIs for their customers.
Capillary has maintained an availability
rate of up to 99.97% despite a soaring
customer base. •
Pravanjan Choudhury,
Capillary Technologies’
Chief Technology Officer
INTELLIGENT TECH CHANNELS
INTELLIGENT
TECH CHANNELS Issue 30 41