MIDDLE EAST
REGIONAL
CHANNELS
MID DLE EAST
In a move to strengthen its Middle
East, Africa and India operations,
Matrix42 recently announced
the appointment of Glyn Yates as
Country Manager, IMEA region.
MATRIX42 APPOINTS
GLYN YATES
AS COUNTRY MANAGER FOR IMEA REGION
Matrix42 has appointed its
first manager for the IMEA
region as it ramps up its
international business growth
plans. Matrix42, a market leading specialist
for digital workspace management, as
recognised by Gartner and Forrester, has
announced the appointment of Glyn Yates as
Country Manager, IMEA region.
The move is a further indication of
Matrix42’s investment in growing its
international business division under
Roberto Casetta, Vice President of
International Sales.
“Glyn Yates is the perfect appointment for
us as Country Manager for IMEA region. He
has an excellent understanding of the local
market and proven track record in helping
I am honoured to have
been selected for this
role and to be given the
opportunity to build
Matrix42’s business in
the Middle East region.
Glyn Yates, Country Manager, IMEA region, Matrix42
vendors grow their customer base through
strong channel initiatives. His enthusiasm
and previous success in the market will help
ensure Matrix42 achieve a successful IMEA
strategy,” said Casetta, “His recruitment
bolsters our commitment to the IMEA region
and our local partners.”
Expanding the Matrix42 footprint
in the IMEA region
Yates has a proven track record in helping
businesses succeed in the Middle East region.
After many years establishing business
practices with multi-billion dollar tech
companies in the UK, Glyn moved to the UAE
in 2011 and very quickly helped a number
of tech giants develop strategic positioning
specific to the needs of Middle East markets
across MENA and Levant, designing and
defining competitive advantage, go-to-market
strategy and execution. His previous role was
as Regional Director of Axios Systems for the
Middle East and Africa regions.
“I am honoured to have been selected for
this role and to be given the opportunity to
build Matrix42’s business in the Middle East
region. The Matrix42 software, aligned with
the region’s continued investment in creating
a digital working environment, provides
a unique opportunity for the company to
expand successfully,” said Yates.
Matrix42 exhibited at GITEX 2019 with
its partner EMT Distribution and Yates
added: “An important element of my role
will be building our channel presence.
This will mean developing new strategies
with our current partners and identifying
additional regional partners who can help
drive the business forward.” •
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