REGIONAL CHANNELS
MAYFLEX
Riding the high-tech cabling cusp
Huge demand to build the latest network cabling infrastructure across the region , in preparation for smart solutions and IoT , is helping distributor Mayflex move to next level of solution building , solution integration , and solution selling .
UAE based , value added distributor , Mayflex is internally structured into three business divisions . These include infrastructure , networking , and electronic security . The business objective for Mayflex is to provide channel partners , end to end , converged Internet Protocol or IP solutions . This means channel partners do not need to approach other distributors to build their integrated solutions on top of structured cabling and can source the entire converged IP stack for networking and electronic security from Mayflex .
Mayflex ’ s origins are from a hundredyear old legacy that started in England . Its home-grown Excel brand , launched in the late nineties , which is a vendor of structured cabling , opened the doors for Mayflex to partner with related vendors to build their solutions on top of the cabling layer . “ Brand awareness , trust , relationship , product , people , they are major drivers for us . But obviously , it is an exciting market as well ,” remarks Ross McLetchie , Director of Sales Middle East Africa , Mayflex .
Channel partners look at Mayflex as a value-added distributor , someone that can help them specify or provide the best products from leading technologies in the market . Mayflex solution stack starts from the very high end products to cost effective products . By dropping specifications , solutions can be built to match the budgets specified by channel partners . Selection of products is therefore dependent on the project and varies accordingly explains McLetchie .
Across UK , the construction sector is the leading market segment driving demand for solutions being sourced by channel partners from Mayflex . In UAE , the hospitality sector
Ross McLetchie is Director of Sales Middle East Africa at Mayflex
22 Issue 03 INTELLIGENT TECH CHANNELS