Intelligent Tech Channels Issue 03 | Page 15

ENTERPRISE TECHNOLOGY
challenges with their software licenses . Among the top difficulties cited were inflexible license agreements that do not meet business needs , usage audits , slow time to activation , long customer onboarding , and lost licensing keys .
When the same 600 end users were asked how independent software vendors could improve their service , most agreed or strongly agreed that clarity around audits , usage tracking , pricing models and license enablement were all areas for improvement .
In addition , the survey asked enterprise users their opinions about packaging and delivery options , and separately asked independent software vendors about the types of packaging and delivery options they are currently providing to their customers .
The two main areas of difference are per feature and metered usage , where vendors did not seem to be keeping up with user demand .
Survey results , vendors While end users are frustrated , software vendors are facing challenges monetising their software , especially with back office tasks and licensing enforcement .
Amongst back-office challenges , 83 % of independent software vendor respondents claimed frustration with the cost of renewing and managing licenses , 82 % expressed frustration with the time spent renewing and managing licenses , and 82 % were frustrated with the research and development time spent on non-productrelated development .
In addition , 68 % of independent software vendor respondents said it was difficult to some degree to get visibility into how their products are being used . A quarter of respondents 24 %, said it was either very difficult or extremely difficult to get that visibility .
84 % of independent software vendor respondents worry that their software might become compromised , that is stolen or copied , and a full third of them 32 %, worry a lot . While slightly less than half 48 %, claim
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