Intelligent Tech Channels Issue 29 - Page 15

EDITOR’S COMMENT Welcome to the latest edition of Intelligent Tech Channels, which is my first edition as editor. I have more than a decade’s worth of experience in newspaper and magazine publishing and I am looking forward to working with you all to cover the news, trends and features in the vendor partner ecosystem. This edition’s Editor’s Comment looks at why partnerships in the cybersecurity industry are so important. As more companies undergo Digital Transformation and even more so during the COVID-19 pandemic, cyberthreats are increasing. Cyberattacks continually become more sophisticated which means solutions need to keep up with demand. Employers need to make sure their businesses are protected and they don’t have to do it alone. An experienced partner ecosystem can make sure the right cybersecurity is in place. Two experts give their take on the issue and explain how partners can play an important role as no one vendor can fulfil every security requirement. The recently appointed EMEA Sales Director for Aruba, Sherifa Hady, features on the front cover of this month’s edition. In her role, Hady oversees the channel team and works closely with them to build partnerships with resellers and distributors across the region, exploring new and existing opportunities for mutual business growth. In our interview, Hady talks about how Aruba is supporting partners and customers during the current global health crisis and how important strong partnerships are during these challenging times. She also talks about some of the industry trends that are driving Aruba’s channel strategy. On the lighter side of things, we get to know Paul Potgieter, Managing Director at Dimension Data Middle East; and Brett Candon, VP EMEA Channel, Exabeam, in the respective Channel Chief pages. As usual we have all your favourite features and news from around the regions. Don’t forget to check our website for daily updates. We hope you enjoy this edition and do not hesitate to get in touch if you have anything you would like to share. You can email me at rebecca@lynchpinmedia.co.uk Rebecca Miles Editor INTELLIGENT TECH CHANNELS INTELLIGENT TECH CHANNELS Issue 29 15