Intelligent Tech Channels Issue 27 | Page 60

I like to invest in A+ players and empower them to play their parts. data management solution that also includes secondary storage and Flash. their own cloud strategy and how they can be relevant in a hybrid cloud transformation. How do you ensure channel partners flourish in a highly competitive market? Which regions do you see offering the most opportunities for your company? Channel partners need to differentiate their offerings and add value for customers rather than just selling off-the-shelf solutions – one way to do this is by bringing strong emerging Komprise is growing rapidly in both North America and EMEA. We expect our EMEA business to more than double this year as customers are grappling with the massive growth of data, coupled with new regulations like GDPR that create new data privacy and retention requirements, and the need to do more with less. ˜ technologies to the customer. For instance, a key challenge for businesses today is the explosive growth of unstructured data. Komprise channel partners help customers address this pain point by first giving the customer visibility into why and how their data is growing, helping them plan a modern storage and data protection strategy that cuts 70%+ costs while providing better outcomes, and then helping them implement this strategy. What are the latest trends you see emerging across the channel? As customers are grappling with the cloud, channel partners are trying to figure out 60 Channels are strategic to our business and we have a strong channel programme with incentives and training for our partners.