ENTERPRISE TECHNOLOGY
So what you are doing is taking
Software AG’s products and
implementing it in the market
for customers?
Palmira is the Regional Premier Partner of
Software AG. We use Software AG products,
because we believe in their products. They
are highly ranked by Gartner, Forester and
many others. We have a very strategic and
strong partnership with Software AG.
We are pioneers in delivering Software
AG products to the market, this includes
METRIXPLUS was
launched at GITEX and
recognised by Software
AG with an award for
being an innovative
solution.
ARIS for process management, ALFABET for
Enterprise Architecture and webMethods for
integration and automations. We delivered
very successful projects in the Middle East
and Europe. We work closely with several
government and private entities in the UAE,
Jordan and Portugal, this includes telco and
banking sectors.
Palmira has grown substantially in the
last five years in the market, and we joined
forces with reputable names and partners
in the region and globally, one is Findmore
Digital in Portugal, the exclusive partner of
Software AG in Portugal, and CreativePath in
Jordan. We are one group. Our resource hubs
are located in Europe and Jordan.
The complexity yet the variety of projects
that we delivered as a group give us the
edge to deliver excellence for the Digital
Transformation to the region.
We are currently innovating new
products in the top Software AG platform,
20
introducing our Management Operational
Solution, METRIXPLUS. We also build our
accelerators to deliver Software AG products
with high quality, standards that are faster
to the market.
Software AG products have two
main elements from what I can see. The
first one is that they help you blueprint
your organisation so you can see your
organisation’s status now and you can
visualise it in the future.
The second is to realise your plan
by automating (using their BPMS) and
integrating (ESB and API Management).
What makes the products of
Software AG unique?
The freedom. Freedom as a Service is
the strategy of Software AG. It literally
means the customer has the freedom of
choice. You can have Software AG products
on-premise, cloud or hybrid. Many other
companies are moving a lot towards cloud
but Software AG is committed to both
on-prem and cloud. Palmira fully adopts
this strategy and also offers services as
freedom of choice by matching the
clients’ requirements with the right
products and expertise.
Software AG offers SaaS in the market
but again they are investing heavily to
always master the services they provide
on cloud and on-prem at the same time.
So, this is why that makes a lot of sense to
companies and government organisations in
this region because they prefer on-prem or
hybrid, but not fully on cloud. Maybe in time
that will change but Software AG supports
both so this makes sense for this market.
The second point is related to the highly
ranked products by Gartner and Forester,
Software AG is leader in almost every
product it offers.
In the Middle East region which are
your biggest markets?
We have offices in four cities (Dubai, Abu
Dhabi, Amman, Lisbon) that help us to
directly act in UAE, Jordan and Europe. Our
biggest market is UAE so far. We started
delivering services in Saudi indirectly
through partners there. In terms of numbers,
in the last 20 months we closed about 14
deals for Software AG, including UAE and