Intelligent Tech Channels Issue 25 | Page 60

We have a management philosophy built around the notion that our success is measured by our customers’ success. How do you ensure channel partners flourish in a highly competitive market? Which regions do you see offering the most opportunities for your company? We have measures in place to provide deal registration and renewal protection to the partners who have helped us find accounts. We recognise that there may be requirements for competitive bids from other channel partners, but we work to ensure the partner who has found the opportunity has recognition and protection for that work. We believe the most new opportunities will be in the areas where we have recently added both new employees and new channel partners. We expect to see growth in the Middle East, Africa and across Asia. ˜ What are the latest trends you see emerging across the channel? We are seeing more partners establishing additional services around the companies they represent. Those additional services may include, implementation services, training and education, or fully managed services for end-users who need the solution but don't have the people or skills in-house. 60 I am strategically focused on customer success, building long term customer and partner relationships and loyalty.