INTELLIGENT GREEN TECHNOLOGY
Blueair wins ‘Superbrands’
award in the UAE
Air purification solutions provider
Blueair has been voted by the
Superbrands Council UAE and
marketing professionals as one of
the country’s strongest and most
trustworthy brands.
lueair, a world leader in air
purification solutions, has
announced that it has been
recognised as one of UAE’s strongest and
most trusted brands by the Superbrands
organisation, an independent authority and
arbiter of branding excellence.
Blueair was voted as a ‘Superbrand’
by a panel of top UAE business leaders
and more than 2,500 senior managers
and marketing professionals following a
rigorous selection process.
“Blueair believes in clean air for the
next-generation – a vision that has been
driving us on a journey of air innovation. Our
company’s mission is to help as many people
as possible, develop the best performing
solutions and create the best overall user
experience,” said TR Ganesh, General
Manager – Middle East and Africa, Blueair.
“Being voted a ‘Superbrand’ from more
than 2000 leading brands in the UAE is an
endorsement of our quality air purification
solutions, clean air initiatives and thought
leadership in air innovation. It is also a
recognition for our brand based on trust and
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product performance. Blueair is committed to
maintaining the highest standards of quality
and excellence for our customers in the region
and upholding our reputation as a trusted
brand leader globally.”
Blueair is known for its innovation
and its dedication to health and wellness.
The brand’s goal has always been on
uncompromised quality and creating
healthier environments for consumers.
Blueair works hard to exceed industry
standards and create products that combine
unparalleled performance, technological
innovation and a passion for Swedish design.
The company offers air purification
solutions for various applications and range
of price points under the Blueair Classic,
Blueair Sense+, Blueair Pro, JOY S and Cabin
in-car air purifiers range.
Blueair’s powerful HEPASilent technology
helps residents breathe easily by removing
99.97% of airborne pollutants down to
0.1 micron in size including dust, viruses,
allergens, and smoke to improve indoor air
quality significantly.
“The purpose of Blueair goes far beyond
selling products and services. We have a firm
intent to improve the health and well-being
of people everywhere and especially in the
UAE. That is why we have a programme
in place to improve access to clean air via
sustainably developed products, activities
to increase awareness of the importance
of clean air, and a community commitment
to caring for even the most vulnerable.
Blueair remains committed to the residents
of UAE in delivering clean air as nature had
intended,” Ganesh said.
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