FUTURE TECHNOLOGY
qualification requirements for the
programme and has yet to achieve
measurable activity or certifications.
New service provider coverage
model and partner programmes
The company has implemented specific
programmes that support each level of
specialisation and go-to-market strategies.
This includes providing visibility into
ServiceNow’s product roadmap. These
programmes will help partners build
ServiceNow technology practices and
managed services offerings that are powered
by the Now Platform and workflows.
ServiceNow has created a dedicated
business development team to support the
top global and regional service providers.
It also has launched a new programme
for service providers who innovate on
ServiceNow’s workflow products or
INTELLIGENT TECH CHANNELS
INTELLIGENT
TECH CHANNELS
Issue 25
platform. A new ServiceNow reference
design validation process encourages service
providers to build their own offerings
powered by the Now Platform.
In order to better address the unique
needs of partners who serve public sector
customers operating in a highly regulated
environment, ServiceNow has established a
new programme to help its partners more
effectively respond to public sector customer
opportunities. Initially, the programme
will focus on partners serving U.S. Federal
customers; over time, the programme will
expand to include state, local and education
and will be extended to partners in Europe
and Asia as well.
As the foundation of the global partner
ecosystem transformation, ServiceNow
has established a new global-regional joint
engagement framework to enhance joint
go-to-market consistency and predictability,
a new next-generation deal registration
process and a global Partner Concierge
Service Center (5x24) to simplify the way
partners engage with ServiceNow and
ensure that they have the support they
need to be successful. The global partner
organisation also has put in place a new,
joint go-to-market governance model,
unified enablement and progressive training
programmes to lower the cost of training
and accelerate time to certification across
the global partner ecosystem.
“The announcement represents a
strategic pivot to engage with our global and
regional partner community in a world-class
manner. Our goal is to enable our partners to
be successful as they grow their ServiceNow
practices and managed services offerings.
At ServiceNow, we are committed to making
partner success synonymous with customer
success,” Parsons continued.
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