Intelligent Tech Channels Issue 25 | Page 28

ICA FR A AL I O N E L S G E R ANN CH A F RIC DRIVING AFRICAN SKILLS DEVELOPMENT TO UNLEASH Digital businesses require more than just innovative technology and services to be competitive; they need a workforce capable of extracting value out of the data, systems and processes at their disposal. Kate Mollett, Regional Manager for Africa at Veeam, says this also extends to the partner ecosystem where an over-reliance on technology can negatively impact the investment employees make in employee training. THE POWER OF DATA W hile Machine Learning and automation provide great opportunities for enhancing business processes, organisations still need to invest in skills development. In South Africa, the government has placed a huge emphasis on harnessing the talent required to equip the country for the Fourth Industrial Revolution. This is critical in the channel as partners, resellers and distributors are working together in a close-knit ecosystem reliant on expertise and collaboration. Underpinning this need to develop human talent is the ability to leverage access to data for greater business insights to identify areas for growth. Part of these insights include the opportunity to use existing partner and customer relationships to be repositioned as a trusted advisor instead of being seen purely as a technology supplier. To do this effectively requires a willingness for partners to work closer with their vendors and build their knowledge around products and services. For their part, vendors must understand how their partners’ businesses are changing and work with them to help differentiate themselves, and not just sell 28 products. And the key ingredient for this is having a skilled workforce capable of unlocking this potential. According to the 2019 Veeam Cloud Data Management Report, it is essential for organisations to get the right digital foundation in place to manage their data better and safeguard their future. This means businesses must be united internally, with IT and the organisation working collaboratively to address cultural and skills challenges. Those that have successfully embraced these more sophisticated data management In South Africa, the government has placed a huge emphasis on harnessing the talent required to equip the country for the Fourth Industrial Revolution.