Intelligent Tech Channels Issue 25 | Page 19

ENTERPRISE TECHNOLOGY Channel comes under spotlight at GITEX R iverbed, The Digital Performance Company, is set to make yet another impactful appearance at GITEX Technology Week where it will showcase next-generation infrastructure solutions that enhance IT performance, driving business and digital agility for today’s hybrid enterprises – all with an important emphasis on the channel. Riverbed’s stand will once again feature prominently at GITEX, with its location on the show’s central concourse (Concourse 2 Stand: CC2-6). Similarly, to previous editions of the show, the company will demonstrate its strong commitment to the channel through its presence at the stands of a number of regional distribution partners. Earlier this year, Riverbed unveiled its new brand identity centred around ‘Advancing the Human Experience in the Digital World’. INTELLIGENT TECH CHANNELS INTELLIGENT INTELLIGENT TECH CHANNELS CHANNELS TECH Issue 25 Riverbed isn’t just a technology provider, but rather an enabler of Digital Transformation. Highlighting how the official theme for this year’s GITEX – Synergising the Mind and Technology Economy – closely parallels this vision, Mena Migally, Senior Director, Middle East, at Riverbed, said: “While technology is undoubtably the fundamental enabler of business today, organisations must remember that behind every digital experience is a human experience. en a M iga GITEX is the highlight of the annual IT calendar as it represents an opportunity to meet people from all over the world who are passionate about channel partnerships. We meet some of the vendors who will be present who place an emphasis on partnerships and delivering their products and solutions through the channel. lly, Se rb ive t R a , t nior s Director, Middle Ea ed “Organisations must therefore maximise digital performance to enable more compelling human experiences – for employees, customers, partners, patients or citizens. “Riverbed isn’t just a technology provider, but rather an enabler of Digital Transformation for the modern enterprise. At GITEX, we look forward to engaging with attendees and demonstrating how the solutions we provide can maximise digital performance, eliminate ‘IT slowness’ and thus enable superior digital experiences – for customers as well as employees.” The company is set to highlight the latest upgrades to its Software-Defined WAN (SD-WAN), Application Acceleration (including the new SaaS Accelerator) and Network Performance Management (NPM) solutions which together form its Digital Networking portfolio. 19