CHANNEL CHIEF
As Managing Director for 4C for the MENA region, JAKE CALLAWAY
is in charge of the day-to-day activities of a rapidly expanding, customer
focused organisation. The former Manchester United analyst tells
Intelligent Tech Channels: “Helping customers unlock the potential of IT
within their organisations is what drives me.”
D
Describe your current job
role and the parts that are
somewhat challenging?
My job role for 4C in Dubai would best be
described as a facilitator for my team and
our clients. The objective is to enable my
skilled team to deliver high-quality services
and solutions to our customers in the region.
This comes from ensuring that the team are
positioned and trained effectively on new
technologies covered within the salesforce
ecosystem that will allow our customers to
be disruptors within their own industries.
In addition, I take personal responsibility
for raising awareness of SaaS solutions
in the region – we do this by actively
participating at key events in the region,
running knowledge sharing sessions and
trying to spread the word through blogs,
publications and webinars.
The largest challenge we face when
implementing new technologies is the overall
understanding of those technologies. The
accessibility of knowledge sharing groups,
learning sessions and online platforms
is increasing in the region, but it still lags
behind what is available across North
America and Europe where we typically see
earlier adoption of new technologies. This
is an initiative that 4C is looking to take the
lead on, in the coming year.
When you look back at your
career what has been the most
memorable achievement?
My proudest career achievement to date
was being part of a salesforce partner
panel discussion at this year’s Salesforce
Basecamp event that was held at Jumeirah
INTELLIGENT TECH CHANNELS
INTELLIGENT
TECH CHANNELS
Issue 24
The accessibility of
knowledge sharing
groups, learning
sessions and online
platforms is increasing
in the region.
Jake Callaway, Managing Director for 4C for the
MENA region
Emirates Towers and had over 1000
participants. Raising the profile of the
salesforce ecosystem in the Middle East is of
vital importance to the growth aspirations
that we have in this region.
What made you think of a career
in technology?
I never really thought of a career in
technology, it really found its way to me. I
started my career as a business analyst for
Manchester United Football Club, analysing
data and trends. As I became more embedded
in the role, I wanted to begin understanding
the mechanisms of data capture and
processing further upstream. This led me to
salesforce and it is from that point that my
career in technology really began.
What style of management
philosophy do you employ at your
current position?
My management style positions me as a
facilitator who provides direction to the
team. I wholeheartedly believe that the
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