Intelligent Tech Channels Issue 24 | Page 37

IoT devices. In fact, about half of all SMBs currently have a mobile application as part of their digital strategy. For some SMBs, increasing mobility may also include providing access to data on their network. 88% of consumers do research online before purchasing in-store, so this growing online presence is becoming imperative for survival. Ÿ Ÿ Customer Relationship Management (CRM): SMBs are also incorporating third-party tools such as CRMs to INTELLIGENT TECH CHANNELS INTELLIGENT TECH CHANNELS Issue 24 FortiClient endpoint security enables mobility by securing the expansion of IoT devices and maintaining visibility into various endpoints enhance customer engagement. These tools collect and organise customer and prospect information, making it easier to provide personalised digital experiences. Close to 40% of SMBs note CRMs as a priority investment. As your customers continue to leverage and store sensitive customer data, however, they must also ensure it is secure. Successful modernisation requires a plan to reduce risk Modernisation introduces a number of benefits to SMBs, but also opens the door to many security risks. Taking shortcuts with strategy can be detrimental to the success of Digital Transformation. It’s essential to develop a well thought out approach to ensure that you 37