Intelligent Tech Channels Issue 23 | Page 20

ENTERPRISE TECHNOLOGY Law has come on board after previously spending more than 17 years with Cisco, where he drove results and scaled the business in enterprise and channel leadership positions. He later joined Purple to lead its worldwide sales operations, where he grew the business from the ground-up and defined the company’s go-to-market strategy, including proving the impact of a SaaS business model. Law’s remit at Ruckus is to leverage his extensive background to bring We’re not just evolving our products to keep up with the technology, but also the model of consumption as well. strategic growth opportunities to customers, partners and the company and will also extend Ruckus’ presence in vertical markets. “I was first attracted to Ruckus because of its partner loyalty and passion; it was unlike anything I’d seen before,” said Law. “The quality of its people is unmatched, both in their perseverance and in their hunger to achieve results. The technology is exceptional and speaks for itself. I see tremendous growth opportunities for us in EMEA.” At Purple, Law led the worldwide sales organisation and led the business from scratch and built up experience from taking a SaaS model to partners and building a business worldwide. “Working in software, you work very closely with business decision makers, but at the same time you’re compatible and have an ecosystem partner, like Ruckus,” he said. “We made some brave decisions there. We jumped straight into the enterprise market and were able to grow very quickly. 20