CHANNEL CHIEF
A10 Networks has a new face in charge of its channel programme. Newly
appointed Channel Manager, EHAB HALABLAB , tells us about his big
plans to capitalise on the exciting potential of the Middle East and Africa.
A
10 Networks, a provider of
intelligent and automated
What we are starting to do is create
a new channel programme in the region,
cybersecurity solutions, has a new
face in the hotseat.
It has appointed Ehab Halablab as a
channel manager across the Middle East and
Africa region.
Halablab started his role at Naizak
Distribution and managed Riverbed
Business. He later moved to work for
Sophos where he was named as a top
achiever in 2015.
He then moved to Bluecoat where his
role was to deliver infrastructure security
solutions, building the channel landscape
and business planning across the region.
While at Blue Coat, he enjoyed
establishing relationships and maintained
a fruitful revenue that enabled him to be
named as top Channel Manager MEA in 2016.
“I have recently seen A10 Networks
enter the Middle East and Africa market
and it excites me to raise the brand
awareness and bring A10 Networks to the
next level,” said Halablab.
He joins A10 Networks from Symantec and
holds a bachelor’s degree in Computer Science
from Lebanese International University.
In an exclusive interview, ITC discusses
his plans for the company’s channel
programme, its partners and the potential of
the Middle East region.
Can you tell us about your
new role as Channel Manager
for A10 Networks?
For the last couple of years A10 Networks
did not have a dedicated plan and resources
for the channel into the region so what we
are starting to do now is have me create this
new channel programme in the region.
INTELLIGENT TECH CHANNELS
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starting from distributors to move them
from box movers to value added distributors.
This is to make sure that we have the
right distribution partners that are also
growing the business from hiring new
potential partners in the region that will
focus on A10 business and to move into
the partner programme where we will be
focusing on the partnership of each reseller
from bronze to gold to platinum levels.
So the partners are focused on and
investing into A10 Networks business, so
they grow revenue and technical and sales
perspectives. And, of course, to make sure
that this business will grow by having this
reseller or this partner, opening more doors
through their customer connections in the
region to have new opportunities that they
will bring to A10.
We also have our account managers who
are creating new business in the market that
will go through the partners and resellers in
the region.
So this is the main focus plus, of course,
we want to grow the alliance and global
partnerships of resellers like HP, Nokia
Systems, McAfee and FireEye. We will be
working together with our sales team from
building the channel, the marketing and
sales, at the same time to push it together
into the market in the Middle East.
Ehab Halablab. New Channel Manager
for A10 Networks
Can you explain specifically how
A10 works with channel partners?
What sort of organisations are
your partners?
We work with all types of resellers and
partners here in the region because our
portfolio is mixed between security and
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