INTELLIGENT MOBILE TECHNOLOGY
OPPO bolsters commitment
to GCC’s 5G ecosystem
OPPO, which has partnered with Qualcomm Technologies in the ‘5G Pioneer
Initiative’, has sets its sights on GCC’s upcoming 5G mobile broadband market,
having achieved new milestones while bolstering its R&D investments.
PPO, a global smartphone brand,
has reaffirmed its commitment
to the region’s 5G ecosystem
through substantial new investments and
technology trials. The company recently
announced it would raise its global R&D
investments to around US$1.43 billion in
2019, a 150% year-on-year increase. This will
allow OPPO to further explore areas of 5G,
Artificial Intelligence (AI) and smart devices.
The OPPO Research Institute has been
exploring 5G applications in the fields of 3D
vision, Virtual Reality (VR) and Augmented
reality (AR).
In 2018, OPPO reaffirmed its image
as a pioneer in smartphone technologies
O
OPPO also partnered
with Qualcomm
Technologies in the
‘5G Pioneer Initiative’
to explore ways of
developing innovative
5G technologies.
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by completing one of the world’s first
5G signalling and data connections on a
smartphone and becoming the first company
in the world to complete a 5G Internet access
test on a smartphone.
OPPO also partnered with Qualcomm
Technologies in the ‘5G Pioneer Initiative’ to
explore ways of developing innovative 5G
technologies and bringing the greatest 5G
experience to users around the world.
These technological breakthroughs have
provided OPPO with a technological edge and
have brought the company a step closer to
releasing 5G handsets commercially in 2019.
Andy Shi, Managing Director of OPPO
MEA, said: “As a company that focuses
relentlessly on the development of
breakthrough technologies like 5G, OPPO
is very encouraged to see governments
supporting 5G as part of their economic
vision. We understand how crucial 5G will
be to the on-going Digital Transformation
efforts in the GCC and are proud to invest
heavily in R&D and drive 5G innovations that
will yield great benefits in the region.”
Gulf nations also have some of the
highest smartphone penetration rates
globally, and this in turn is creating an ever-
increasing user demand for enhanced mobile
broadband experiences. The UAE specifically
leads in the adoption of new technologies
and has begun to accelerate efforts to adopt
the 5G technology.
“We believe that countries such as
the UAE and Saudi Arabia will be at the
forefront of 5G technology in the region.
In line with this, OPPO will drive the
advancement of 5G together with AI,
Big Data and cloud computing, making
smartphones and smart devices true
intelligent personal assistants,” said Shi.
In 2015, OPPO entered the Egyptian
market. A year later it set up its first Middle
East and Africa Centre in Cairo.
Now the company operates in a total
of 31 countries including Egypt, Algeria,
Morocco, the UAE, Qatar, Oman and Kenya.
To meet core needs and further
understand users in the Kingdom of Saudi
Arabia, OPPO KSA has built a localised team.
Launched in January 2019 in Riyadh,
OPPO KSA will try its best to satisfy every
consumer in KSA with the helping hand of
OPPO MEA.