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business leaders sell the benefits back to the
wider workforce.
MYTH 3: Job replacement
For many, the topic of AI automatically
triggers the fear of job replacement,
not helped by numerous reports and
sensationalist headlines.
However, where there are challenges,
there are also opportunities and the
conversation needs to move away from ‘job
replacement’ to ‘job enhancement’. There are
just as many studies that point towards the
INTELLIGENT TECH CHANNELS
Issue 22
benefits that AI will have on the workforce,
with Gartner research indicating that AI will
actually create more jobs.
Business leaders and workers instead
need to focus on how AI can augment
and enhance their roles, and this is where
the channel can play an important role.
Resellers can offer education and training
programmes on these new technologies,
not only to ensure that businesses can use
these technologies to their full potential, but
to quell any concerns that surround AI. It
is these types of services that will position
resellers as a true business partner. AI is
not light years away, it has arrived and
is having a positive impact. With just as
many opportunities as there are challenges
(as with any new tech), many business
leaders will be looking towards their
channel partners to guide them through it.
If channel resellers can educate customers
on the benefits of AI, demonstrate real-life
impacts and communicate with any level
of an organisation, then they will become a
trusted partner to help businesses with their
Digital Transformation journey.
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