Intelligent Tech Channels Issue 21 | Page 36

SonicWall boosts EMEA presence to support record regional growth SonicWall has reported a successful year in the EMEA region, including record growth and the opening of new regional offices. We find out more what has been driving this success and what’s next for the cybersecurity vendor. S onicWall, a trusted security partner protecting more than one million networks worldwide, has announced its record year-on-year growth in the EMEA region. Key EMEA milestones include the opening of three new offices, including Dubai, UAE, as well as strategic new hires to drive additional regional growth. Pan-EMEA expansion 36 ch ae l B Following unprecedented EMEA growth, SonicWall now has a direct presence in 16 countries across the EMEA region. The three new office locations will provide SonicWall with improved access to local channel partners, ensuring customers’ across EMEA gain access to SonicWall’s burgeoning channel presence. The move also demonstrates SonicWall’s strategic focus on the EMEA region, as well as the enterprise market, alongside its continuing commitment to the SMB market. The success of SonicWall’s EMEA business is in part attributable to new enterprise services announced during Q4 2018, which include zero-touch and cloud deployment of SonicWall next generation firewalls, as well as secure SD-WAN which is now delivered alongside SonicWall’s firewall protection. erg , Ex ecut ive Director Sales EM l al W nic o S , EA Michael Berg, Executive Director Sales EMEA, SonicWall, said: “Our boosted presence across EMEA is part of a long-term plan and proof of our determination and commitment to strengthen SonicWall’s value proposition among our valued customers and partners within this exciting and rewarding market. By ensuring our channel expertise is always within easy reach and that we are committed to speaking local languages, we are better placed to understand and respond in a valuable way to our customers’ individual cybersecurity challenges. “In July, SonicWall expanded its co- operation with the Middle Eastern and The opening of the Dubai office is the next phase of our development in the Middle East. Eastern European markets after establishing direct relationships with local partners. The opening of the Dubai office is the next phase of our development in the Middle East and