E EAS
DL
Mena Migally, Regional
Director Territory and
Telco Operators ME,
Turkey and North Africa
areas and new technologies from Riverbed.
It’s the nature of a large geography
with different countries and different
requirements and different availabilities.
BT is offering your SteelCentral
Visibility Solution As A Service. Can
you tell me more about this?
One of our strong solutions is end-to-end
visibility and performance monitoring. BT
are extending that from their own service
sets to their own customers to be consumed
as a service rather than their customers
procuring it or buying it as a product from
Riverbed. It opens up a huge channel for us
from that point of view.
Can you tell me how the
visibility works?
Our SteelCentral portfolio provides end-
to-end performance monitoring. What we
currently call digital experience management
and digital experience monitoring where we
monitor or see everything that’s happening
from an end-user point of view all the way to
the application and network infrastructure.
INTELLIGENT TECH CHANNELS
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This includes end-to-end IT environment
and end-user experience monitoring from
a mobile device or laptop device, all the
way down to the infrastructure, to the
server, passing through the network,
passing through the application, passing
through the databases etc. We monitor all
of that because we believe that the real
measurement for any organisation is ‘are my
end-users today getting the experience that
we are trying to convey and if not, what is
the problem?’ Without this kind of visibility,
which is end-to-end, they will never be able
to achieve the real digital experience or
performance they are looking to provide.
What information is being provided
from the monitoring?
All availability and performance metrics
from networks. We are talking flow data.
We are talking availability of data from the
servers, utilisation of the components within
all the nodes; the code level monitoring.
So everything that’s happening within an
application that is being run. Also, everything
from an end-user device point of view.
ID
AL
I O N E L S
G
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R ANN
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DLE E
Currently our
focus markets are
the UAE, Saudi,
Turkey and Egypt.
What are your biggest markets in
the Middle East?
Currently our focus markets are the UAE,
Saudi, Turkey and Egypt. These are our focus
markets and this is where we’re seeing
our biggest growth and maybe the best
uptake and traction when it comes to digital
experience management.
Where do you see your company
activity going over the next year?
From our point of view there’s much focus on
the countries I mentioned in terms that we’re
investing quite a lot in these countries to
ensure we have the right channel landscape
to ensure that Riverbed is there at all times.
At the same time we are expanding and
selling the entire portfolio and introducing
digital experience monitoring and
management to these countries. We have
also a special focus on technical operators
not only in those focus countries but also
across the region. Across the board, there
are definitely waves that are being created-
whether from a country point of view or
from a vertical point of view.
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