FUTURE TECHNOLOGY
Cloud simplifying image
management for online retailers
Managing images by size and format through cloud based solutions are helping
online retailers to improve the mobile experience for customers. Jason Miller from
Akamai shares a deep dive.
I
s a picture really worth a thousand
words? Judging by the current
explosive growth of images on
the Internet, a picture may be worth
much more than a thousand words.
Consider Facebook, the social media
giant, which stores more than 250 billion
user generated photos, and the fact that
an average web page now contains 60
images. One of the reasons for the growth
in images on the web is that users love
images. Look at the growth of Instagram,
it has over 40 billion images shared.
For online retailers, images are the first
thing that grabs a shopper’s attention,
30
Mobile traffic now
accounts for over
38% of traffic on the
Akamai platform
driving that first impression of the
brand and the products. Being able to
provide consumers with high quality and
engaging product images, with multiple
and alternate views and zooms, is one
of the key ways to increase conversions.
This value is outlined in many different
tests, showing larger images increased
conversion by 9%.
These are all contributing factors to
the increase in the proliferation and size
of images, which has grown dramatically
from 0.47 MB in 2011 to 1.53 MB in
2016, measuring the average bytes per
page by content type. An increase in
size by 3.25X. These have also caused
many different headaches for online
retailers and strained their digital asset
management solutions. And, we have not
even mentioned mobile or responsive web
design yet.
Issue 02
INTELLIGENT TECH CHANNELS