AFRICA
REGIONAL CHANNELS
AFRICA
AFRICA ’ S ENTERTAINMENT AND MEDIA INDUSTRY
Africa ’ s entertainment and media industry has entered a dynamic new phase – a third wave of convergence . As the mobile device cements itself as the pre-eminent source of the entertainment and media ( E & M ) experience , the most disruptive , forward-thinking companies are striving to create an integrated ecosystem suited to this consumer-driven dynamic . This is according to PwC , which has released a report entitled Entertainment and media outlook : 2018 – 2022 : An African perspective .
ENTERS A NEW WAVE
B y 2022 , total E & M revenue in South Africa is expected to reach R177.2 billion , up from R129.2 billion in 2017 . Internet ( access and advertising ) is expected to grow at a compound annual growth rate ( CAGR ) of 11.3 % over the forecast period to reach R91.2 billion , up from R53.4 billion in 2017 . Overall E & M growth will be less reliant on Internet access revenue as organic growth opportunities in Internet connections start fading towards the end of the forecast period .
The outlook is a comprehensive source of analysis and five-year forecasts of consumer and advertising spending across five countries ( South Africa , Nigeria , Kenya , Ghana and Tanzania ) and 14 segments : Internet , data consumption , television , cinema , video games , e-sports , virtual reality , newspaper publishing , magazine publishing , book publishing , business-tobusiness ( b2b ), music , out-of-home ( OOH ) and radio .
Vicki Myburgh , Entertainment and Media Leader for PwC Southern Africa said : “ It ’ s clear we ’ re in a rapidly evolving media ecosystem that ’ s experiencing Convergence 3.0 . In Convergence 3.0 , the dynamics of competition are evolving while a cohort of
The pace of change isn ’ t going to let up anytime soon .
ever-expanding super competitors and more focussed players strive to build relevance at the right scale .
“ The pace of change isn ’ t going to let up anytime soon . New and emerging technologies , such as Artificial Intelligence and Augmented Reality , will continue to redefine the battleground .”
South Africa is set to see a strong CAGR of 7.6 % for consumer revenue to 2022 , moving from R93.9 billion in 2017 to R135.7 billion . Beyond revenue from the Internet segment , there are many success stories , most notably video games , which will surpass books , magazines and B2B
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