Intelligent Tech Channels Issue 17 | Page 19

ENTERPRISE TECHNOLOGY Genesys accelerates cloud partner programme With its cloud installed base accounting for nearly 25% of Genesys revenue, the contact centre vendor is realigning its partner programme as well. Cloud adoption has been on the rise for Genesys. In fact, cloud now represents nearly 25% of Genesys revenue. More than 50% of new customers in 2017 chose cloud solutions, including major brands across the globe. Cloud adoption is taking place across a wide range of industries including retail, even those that are highly regulated such as financial services. “The maturity of cloud platforms has given organisations Genesys product offerings PureCloud Evren Aker, Senior Channel Manager, Middle East, Genesys. G enesys provides contact centre and customer experience solutions in the cloud and on-premises for businesses of all sizes and sophistication, across small to mid and enterprise levels. The customer experience platform creates interactions between businesses and consumers across any channel – voice, text, chat, social – and any combination thereof. “The driver is a combination of businesses need for a multi-channel solution that provides a real-time view of the customer. At the same time, organisations want integrated services and cost-efficiency,” says Evren Aker, Senior Channel Manager, Middle East, Genesys. Earlier this year, Genesys rolled out a flexible subscription model for on-premises customers. The new consumption model is designed to make it easy for customers to adjust to the bursts of high demand and changing needs that so many of them face. “Companies benefit from reduced risk and faster time-to-value and gain a migration path to the cloud,” says Aker. A unified, all-in-one customer engagement and business communications solution, the PureCloud platform is easy to use and quick to deploy. A true cloud offering based on a microservices architecture, PureCloud is flexible, open, feature-rich and built for rapid deployment, providing organisations with a solution for scaling to meet customer growth. PureConnect This is an all-in-one omnichannel engagement offering that is rapid to deploy, simple to administer, flexible and tailored to meet specific needs within commercial and mid-market segments. PureConnect is a good fit for the Middle East for SME markets. Available both on-premises and in the cloud, PureConnect helps customers make the transition to the cloud with a seamless process that uses the same software for familiarity and ease. PureEngage This is ideal for large-scale business. PureEngage combines real-time contextual journeys, world-class intelligent routing and digital transformation to make customer experience a competitive differentiator. Like PureConnect, PureEngage is available on-premises and in the cloud. 19