ENTERPRISE TECHNOLOGY
Partner programmes
Synology solutions transforms network
attached storage into a hybrid cloud
server, allowing businesses to flexibly
deploy data between public cloud and on-
premises storage servers. In addition, with
Synology’s nonstop software development,
businesses can enjoy constantly advancing
applications after a one-time investment.
There will be no need for growing
enterprises to worry about additional
fee for system upgrades and licenses
for hard drive, network protocols, or
other advanced features. On top of that,
Synology network attached storage
provides intuitive user experience and
various online resources, helping channel
partners to efficiently solve technical
problems for their clients.
Channel partners can also leverage
Synology’s operating system DiskStation
Manager to tailor a value-added,
customised solution for businesses. An
example is the surveillance CMS that
Synology Surveillance Station offers.
This add-on surveillance storage and
management solution on the network
attached storage, allows channel partners
to provide a total package including
network attached storage, IP camera, and
Internet infrastructure for their enterprise
customers. Overall, Synology network
attached storage allows channels to sell
more than just network attached storage
and drives.
“We welcome all partners who have
relevant technical background and
awareness of the storage industry. A
system integrator is always the key for
business and commercial users, and
we identify valued partners for more
comprehensive support. Our partner
programme includes but is not limited
to leads forwarding, guaranteed margin,
online webinar and local event info,
training slides and customer story
deployment sharing, project support,
solution planning consultancy, and first-
hand product updates,” adds Jheng.
The cornerstone of Western Digital
channel strategy is the myWD programme
and Western Digital University. “At
Western Digital, we believe that our
Khwaja Saifuddin, Senior Sales Director,
Western Digital, India, Middle East and Africa.
Channel partners
need to continue
cultivating their
knowledge in
the application
of network
attached
storage.
success linked to that of our partners
and so we believe in supporting them
any way we can,” says Saifuddin. The
myWD programme has grown to over
25,000 partners worldwide, spanning 190
countries and is available in 17 languages.
“We ensure that registration takes
place in the country where the partner
is primarily based. Western Digital is
proving its commitment to invest in
the channel by presenting our valued
partners with opportunities to build
their business in the growing storage
applications of network attached storage,
surveillance and datacentres.
Western Digital Corporation offers on-
demand online product training through
Western Digital University. Western
Digital University is a valuable resource
that helps make it easier to sell Western
Digital products and to stay up-to-date
with product information in order to build
the requisite knowledge and expertise.
“We believe that education is one of the
aspects that sets the Western Digital partner
programme apart from our competitors.
This way, the partner is made aware of the
value of the product and can then deliver
based on specific customer needs. This is
highly beneficial to the partner in terms of
profitability as they do not have to compete
on price, but instead understand the
product’s value,” continues Saifuddin.
As a leading storage solutions company,
Western Digital Corporation has relations
with many partners across the Middle East
and Africa for each of its products and
solutions. Western Digital Corporation
prides itself on maintaining mutually
beneficial relationships with partners,
regardless of their geographical location.
The vendor communicates daily with
partners through any means possible, and
often join forces with partners on activities
and events. Western Digital Corporation
consistently runs training session to
make sure partners are fully trained and
equipped to deal with any customer query
that may arise on our products and, on
a broader scale, the segment that the
product fits into.
myWD programme is used as a
communication tool, where resellers study
product updates, access Western Digital
Corporation marketing materials and
expanded functionalities and benefits for
resellers and solution providers. Through
this, Western Digital Corporation is able to
engage more directly with our customers
and help them find the right products for
their business. The programme offers a
points-benefit system, where the higher
the points are the higher the rewards are.
Western Digital continuously conducts
training and has conducted several partner
training sessions in countries across the
Middle East in addition to myWD and
Western Digital university educational
initiatives, which helps partners stay up to
date with the latest technology and start
selling a solution rather than a box.
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