Intelligent Tech Channels Issue 14 | Page 41

INTELLIGENT GREEN TECHNOLOGY UAE IT and telecom businesses initiate sustainability reporting 66% of UAE IT, telecom, media companies report their sustainability efforts compared to 80% globally, according to KPMG’s Hanife Ymer and Raajeev B Batra. importance. From announcing its objective of creating a sustainable environment and infrastructure as a part of the UAE Vision 20211 to sustainability being one of the core themes for Expo 2020, the UAE is focused on establishing its presence as a global sustainability leader. IT and telecom initiatives in UAE G overnment authorities and decision-making entities are becoming increasingly aware of the need for generating positive impacts for society and creating a sustainable environment now and for future generations and, as a result, are now mandating corporations to act on sustainability-related issues. Sustainability in the UAE continues to grow in The UAE National Telecommunications policy highlights the country’s objective of ensuring the adequacy of telecommunications services, including enhancing the quality and variety of available services. The policy also supports the development of the country’s human capital and encourages research and development initiatives across the nation. Further, the local Telecommunications Regulatory Authority also plays an active role in establishing the basis for e-governance at the federal level and promoting an increasingly digitally- reliant lifestyle in the UAE. One of its key strategic goals in fact reinforces its commitment towards ensuring all services are delivered in accordance with recommended international practices, codes and standards and promote quality, transparency and efficiency. According to World Economic Forum’s Global Information Technology Report published in 2016, the UAE maintains its position as a world leader in terms of network readiness. This bears testimony to the government’s active efforts towards leveraging advancements in the information and communication technology sectors and help drive the economic productivity and social development and welfare in the country. Further, the UAE government constantly strives towards promoting green IT so as to minimise the negative environmental impacts resulting from the production and use of IT equipment and related products and services. The government has been focusing on developing sustainable and innovative approaches to mitigate the negative impacts resulting from different phases in the lifecycle of a product; the development, production, usage and eventually the disposal of e-waste in a sustainable and environmentally friendly manner. For example, a recent endeavour undertaken by the Dubai Municipality is the Digital Refurbishment Center for Information Technology that repairs old computers and donates them to underprivileged children, as well as diverts electronic waste from going to landfill. Considering the initiatives launched by the UAE government towards developing this sector, it is crucial for organisations in this sector to align their business strategies with the overall national level development objectives. Further, they should work towards publicly disclosing on how they are supporting and acting as enablers in relation to the sustainable development agenda to stakeholders. 41