Intelligent Tech Channels Issue 14 | Page 19

ENTERPRISE TECHNOLOGY have skills in DevOps, multi-cloud integration and deep security skills. As customers build out environments in private, public and hybrid clouds, partners will need to provide the integration skills to deliver workloads across multiple clouds in a secure manner. Channel partners are evolving to supply multiple sourcing offerings to suit customer consumption models.  Etisalat goes to market as SonicWall SecureFirst partner S Kristian Kerr, Head of Channel, Alliances and Commercial for Europe, Middle East and Africa, Juniper Networks. To cope with Digital Cohesion, there are four technology barriers to overcome that will require fresh approaches: performance, economics, interoperability and trust. New levels of performance, interoperability, security, will be needed in networking to accommodate rising user expectations. The economics of providing these new mega-services will require companies to use automation to gain agility and lower operating costs to provide a higher level of service while funding innovation. “The market is moving extremely fast with new and advanced technologies such as security, datacentre, cloud, analytics and big data. This creates huge opportunity for partners to increase their value to the end user, bringing more service and customer stickiness. As our cities enjoy increased connectivity, the risk of security risks will significantly increase as well. All these profoundly impact the channel business and opportunity,” says Kerr. Channel partners will move from providing break fix cloud services to becoming strategic, embedded consultants for their customers. Therefore, the way the channel sells network security will need to change too. Juniper Networks is providing the technology, knowledge, training and enables our partners with integration and services capability. Channel partners in most demand will SonicWall Partner Enabled Services onicWall announced a strategic Programme, which identifies and partnership with Etisalat Digital, enables SonicWall SecureFirst Channel the business unit of Etisalat Group partners that have a security-focused driving digital transformation in the UAE and regions where Etisalat Group operates. As a SonicWall SecureFirst partner, Etisalat Digital can deliver SonicWall solutions to more than 300,000 SMBs in the UAE. The collaboration between SonicWall and Etisalat Digital is primarily focused on delivering end-to-end digital security solutions to small and medium- sized businesses throughout UAE. “Globally SonicWall partners similarly with Telefonica in Latin America to deploy network security solutions to customers. We continue to expand our global telco footprint with other primary telco operators in different regions,” said Luca Taglioretti, Director Strategic Partnerships EMEA, SonicWall. Luca Taglioretti, Director Strategic Partnerships EMEA, SonicWall. Through this partnership with SonicWall, Etisalat Digital will offer professional services practice. As SMB customers a range of SonicWall part of SonicWall’s transition to solutions, including SonicWall TZ and an independent company owned NSA next-generation firewalls with by Francisco Partners and Elliot the Advanced Gateway Security Suite Management and to affirm its 100% subscription, which includes the Capture channel strategy, the vendor launched Advanced Threat Protection sandbox the new SonicWall SecureFirst Partner service. Etisalat will also offer SMB Programme, in late 2016. SecureFirst customers firewall security services is now the way for channel partners to like gateway anti-spam and anti-virus access the entire SonicWall portfolio capabilities, intrusion prevention, of technology solutions – from next- content filtering and 24x7 support to generation firewalls, SonicWall Capture stop known and unknown cyber threats. for advanced threat protection, access SonicWall will actively support security, email security and Security- Etisalat in the delivery of end-to-end as-a-Service. digital security solutions through the 19