MARKET MOVEMENT
StarLink appointed Citrix distributor for
Middle East, Egypt, Libya
StarLink, a value-added distributor,
announced it will join forces with Citrix
in the Middle East, Egypt and Libya. As
a trusted advisor for Citrix, StarLink will
provide value-added distribution services,
including managing Citrix channel partner
relationships, enhancing sales for Citrix
products, and delivering technical support
to the channel community in the region.
With a fully dedicated business
unit for Citrix distribution, StarLink will
help increase reseller expertise in Citrix
solutions for desktop virtualisation, cloud
networking, cloud platform, collaboration
and data sharing.
Nidal Othman, Managing Director at
StarLink said, “We are thrilled to take
the virtualisation, networking and cloud
computing products Citrix has to offer to
our channel partners. StarLink will focus
on building a relationship with Citrix to
reinforce their position as a leader in the
application delivery and virtualisation
domain. We will assist our resellers to
take advantage of Citrix products as an
integrated suite to provide their customers
across different industry verticals with
a holistic approach towards digital
transformation with fully integrated and
secure solutions.”
Eyad Al Shami, Senior Manager,
Channel META at Citrix said, “Citrix
believes in fueling digital transformation
by delivering the industry’s most
comprehensive and integrated platform
for secure app, data and network delivery
as a service in the Citrix Cloud. With this
onboarding of StarLink into our value-
added-distribution ecosystem, we would
like to capitalise on StarLink’s unique
value-added distributor business model
and expect a significant increase in Citrix’s
market-share for our products in the
Middle East, Egypt and Libya.”
StarLink Launches SCADA
Portfolio with Nozomi Networks
Mahmoud Nimer, General Manager at StarLink.
StarLink, a value-added distributor,
announced the signing of a distribution
partnership with Nozomi Networks
for the Middle East, Turkey and Africa.
Nozomi Networks, the pioneer in real-
time cybersecurity and operational
visibility for industrial control systems
is proven for large-scale deployments.
Nozomi Networks’ technology combines
recent advances in artificial intelligence
and machine learning with in-depth
industrial control systems knowledge, that
automatically models and monitors large,
heterogeneous industrial systems.
StarLink will sell, install and support
Nozomi Networks products and solutions
through its extensive network of channel
partners to enterprise and government
customers in the region.
Mahmoud Nimer, General Manager at
StarLink said, “In an era when IoT drives
transformation, the convergence of IT and
OT is inevitable and so our partnership with
Nozomi Networks who are leaders in real-
time cybersecurity and visibility for industrial
control systems is very timely and exciting.”
Chet Namboodri, Vice President,
Alliances and Business Development
at Nozomi Networks said, “At Nozomi
Networks we believe that real-time
industrial control systems cybersecurity and
process monitoring go together to ensure
operational resilience. With StarLink’s
expertise and channel, we look forward to
deploying our solution to organisations in
the META region to help improve reliability,
cybersecurity and operational efficiency.”
Ring ties up with
Arab Business
Machine for MEA
Ring, the vendor in home security,
announced that it has signed a value-
added distribution agreement with
Arab Business Machine Middle East for
the Middle East and North Africa. As
per the agreement, ABM will promote
and distribute Ring’s innovative home
security products and solutions and
offer value-added services through its
extensive channel partner network.
Ring is expanding its global presence
and operations in response to the
region witnessing a positive growth
of the property sector with many
developers focusing on building master-
planned communities and the increasing
demand for home security solutions.
As the VAD, ABM will distribute
Ring’s latest suite of smart home
security products such as Ring Video
Doorbell, Ring Video Doorbell Pro,
Video Doorbell Elite, Ring Floodlight
Cam and the new Ring Spotlight Cam
and conduct channel engagement,
training and activation programmes
for partners. ABM will also set up
go-to-market strategies with key retail
partners and provide the needed
infrastructure for micro-channel to
engage with the Ring brand.
ABM will distribute Ring’s best-
of-breed home security solutions in
UAE, Jordan, Lebanon, Oman, Kuwait,
Qatar, Bahrain, Egypt, Algeria, Tunisia,
Morocco and Iraq.
(Left to right) Mohammad Meraj Hoda,
Managing Director of Ring and
Ghassan Bendali, General Manager of
ABM Middle East.
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