Intelligent Tech Channels Issue 01 | Page 30

REGIONAL CHANNELS ARROW ECS Data centre revamp opportunity Arrow is leveraging the Dell EMC hyper-converged portfolio to revamp data centres in the region through SME and enterprise partners. F or value added distributor Arrow, the Middle East and Africa region is an opportunity to rebuild the enterprise data centre around new pillars of hyperconvergence. Research reports indicate that hyper-converged infrastructure market has emerged to be one of the fastest-growing and most valuable technology segments in the industry. End customers are attempting to transform the datacenter infrastructure into a more agile, scalable, and predictable one while operating under budget constraints. Enterprises are also facing challenges on how to deploy IT solutions not only to reduce costs and drive efficiency improvements, but also what digital transformation initiatives they need to embrace to drive competitive differentiation and achieve success in current prevailing economic environment. The focus will be how to do more with less. How to achieve automation, orchestration, and agile IT infrastructure that intelligently scales as and when the business needs it. How to achieve cost efficiency but not at the expense of availability or reliability. “The impact of the slowdown in global economy on the Middle East was just like everywhere else in the world, though demand for technology in our region continues to grow. However, during times like these, you certainly need to evaluate with whom you deal with, because payment cycles are getting longer,” remarks Vimal Kocher, Managing Director Middle East for Arrow ECS EMEA. In the current scenario, data needs to flow effortlessly through an organisation using applications that are accessible anytime, anywhere while complying 30 Vimal Kocher, Managing Director Middle East for Arrow ECS EMEA with security policies, standards and legislation. IT security, just as any other area of investment, has to deliver a measurable return. Meeting customer needs and into the future takes insight and expertise not just in their business environment, but also in all the potential technology options available to them. With progressively complex technologies, distributors can help by offering strong technical support services to compliment what the channel is able to offer in-house. In an increasingly global economy, the channel may even need help with deployment of these technology solutions in geographical markets that the partner may not have a footprint in. Distributors with strong experience in this area can prove invaluable at this stage. Organisations in the region are in the midst of digital transformation where major importance is to ensure that systems and solutions are integrated and work in tandem. Since the industry is moving towards an integrated solution-oriented model, channel members are striving to enhance their offerings and expertise to prove their re