Engage, but follow the social rules.
Social media conversations about brands are usually unstructured or semistructured and moderated by the participants themselves, using unwritten rules. People join in freely because they enjoy and learn from the discussion. Your company can also join, and to some extent influence, the conversation— but only if you are accepted by the other participants. Those in the company who execute its social media strategy should naturally be at home with the culture and rules of each social network. But they must also be deeply knowledgeable about the company’ s products and— most important— steeped in its brand and values.
Patrick Barwise Seán Meehan
Intelligent Social Media Marketing www. kacharagadla. in