Social media marketing ( SMM ) is a form of Internet marketing that utilizes social networking websites as a marketing tool . The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach .
One of the key components of SMM is social media optimization ( SMO ). Like search engine optimization ( SEO ), SMO is a strategy for drawing new and unique visitors to a website . SMO can be done two ways : adding social media links to content , such as RSS feeds and sharing buttons or promoting activity through social media by updating statuses or tweets , or blog posts .
SMM helps a company get direct feedback from customers ( and potential customers ) while making the company seem more personable . The interactive parts of social media give customers the opportunity to ask questions or voice complaints and feel they are being heard . This aspect of SMM is called social customer relationship management
Intelligent Social Media Marketing www . kacharagadla . in