Business success requires linking customer-acquisition efforts with a coherent strategy. You can’ t do that if you are not clear about the differences between hype and reality when it comes to buying and selling. And we should care about this distinction for reasons that go far beyond making even more ads more viewable. Companies’ abilities to make better use of their resources are important for society, not only shareholders. It spurs productivity, and productivity— not just tweets and selfies— is what spurs growth.
Frank V. Cespedes
Intelligent Social Media Marketing www. kacharagadla. in